Google+ Pages in Search
Think of your Google+ page as your brand hub. Your page, along with your profile image and recent posts, is eligible to show on the right-hand side of our results when relevant to a customer’s search. Relevant posts can also show up within search results for your page’s followers.
Learn more about how Google+ works across Google.
Why do this?
Now, when people search for your brand on Google, they can get the latest info straight from your Google+ page, on the righthand side of their search results. And when your followers search for information relevant to your brand, content you've shared may appear in search.
Here's how to be eligible:
First, create your Google+ page. Then start publishing regular, relevant posts to attract and engage followers. And be sure to add the Google+ badge to your site, to connect your Google+ page to your site and help you grow your following.
Social annotations for AdWords
Social annotations let people see endorsements from your Google+ followers by linking
your Google+ page to your AdWords campaigns. Annotations are shown to users on desktop
and mobile search when they are predicted to improve the performance of your ads. The
bottom line? Ads with annotations average 5-10 percent more clicks.
Learn how to use and enable social annotations.
Why use social annotations?
Social annotations improve the performance of AdWords campaigns by showing users on Google Search relevant information from Google+, like the number of followers of your brand’s Google+ page. Search ads with Google+ average 5-10 percent more clicks.
How to implement social annotations
With AdWords enhanced campaigns, social annotations will display on search ads for eligible advertisers. To get started, you’ll need a Google+ page with a linked website that matches the website of your search ads.
Inspire visitors to recommend and share with +1
People trust recommendations from people they know, and adding the +1 button to your site makes it easy for visitors to recommend content on your site. The +1 button also allow your users to share content with their friends and grow your audience.Get the +1 button
Why use the +1 button?
Encouraging others to share your Google+ and site content expands your reach. Drive greater engagement with your company and your content by letting people see recommendations from friends and colleagues.
How to add the +1 button to your site
Just place a short snippet of code to your site's HTML where you want to display the button. Visit our +1 tool to customize your button size and and generate the code snippet.