Build

Create a Google+ Page to represent your organization across the web. Build a message and a brand that people can discover on Google+ and in their web searches on Google.

Connect

Find your audience, your fans, and your followers on Google+. Create circles to target your message to specific members of your community. Put the +1 button on your website so that people can share your content with others across the web.

Engage

Group video chats, called Hangouts, allow for a direct connection with your audience like never before. Add short -- or long -- posts to your stream to engage your followers in a discussion, and weigh in with a +1 anywhere on the web.