Google+ provides media organizations new ways to deliver their content to viewers and readers across the web.
Circles are a simple way to organize your audience based on their particular interests. You can set up circles for the distribution of your content to particular audience segments; then you can filter incoming content from other sources on the web by creating a virtual newsfeed from sources in various circles. For recommended users by topic, visit our get started page.
Check it out: The Financial Times created a shared circle for viewers to add other news sources' Pages on Google+.
Hangouts are group video chats for up to 10 people at the same time. They're a great way to create on-air interactive programming. With Hangouts, you can also conduct internal meetings between offices or interview potential guests for a show remotely.
Check it out: KOMU in Missouri has been using Hangouts to get viewer feedback and do on-air interviews. Fox News' Special Report with Bret Baier used Hangouts forviewer interviews with Governor Mitt Romney on a recent show.
Google+ is a content-centered platform with no limits on the length of posts or commentary. So, you can get into deeper and more robust conversations with viewers than on other platforms. Because threads resurface at the top of people’s streams as others add comments, stories gain traction with viewers even if they log on long after the original post.
Check it out: Pete Cashmore of Mashable regularly gets feedback on his posts and Cory Bergman at Breaking News regularly breaks new stories on Google+.
You can connect your media brand with your content via authorship tags on Google search. Once you've added an author tag to your material, your photo and name appear next to Google search results for content you've created, like your official website, blog posts, or videos. People will also see how many people's circles you are in on Google+ and they'll be able to add you to theirs. It’s a cool new way to attribute your content and help your readers discover you on Google+.
Learn how to add an author tag to your content.
To sign up for Google+, all you need is a Google account. If you don’t have a Google account, it’s quick, easy and free to join. Start Now.
To create a Google+ Page, you first need to have a personal profile on Google+. Once you’ve established a profile, you can create a page for any of your media organizations or programs, and provide your group with its own space on Google+.
Visit the help center for more Google+ tips and tricks.
