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	Mastering Master Data - no hesitation, repetition or deviation - http://www.it-analysis.com/article.php?articleid=12895 IT-Analysis.com article by Harriet Fryman on the criticality of MDM fueling considerable vendor activity. She says some vendors are still at the marketing message stage while others have tangible solutions.
	Master data management must start with data governance - http://searchdatamanagement.techtarget.com/news/article/0,289142,sid91_gci1316278,00.html SearchDataManagement.com article by Jeff Kelly suggesting that success in MDM rests on managing data governance and data quality, as well as people.
	How MDM Affects Integration – and Integration Vendors - http://www.itbusinessedge.com/item/?ci=42636 IT Business Edge article on the complementary relationship between MDM vendors and EAI vendors.
	What is Master Data? - http://www.b-eye-network.com/view/6758 Business Intelligence Network article and podcast by Malcolm Chisholm that attempts to define the term 'master data'.
	Customer data integration evolves to customer hubs - http://searchdatamanagement.techtarget.com/originalContent/0,289142,sid91_gci1238365,00.html SearchDataManagement.com article by Hannah Smalltree. The customer data integration market is moving toward customer hubs, according to Forrester's latest ranking of the top vendors.

	What IT Needs to Know about Master Data Initiatives - http://www.itbusinessedge.com/blogs/mia/?p=311 IT Business Edge article by Loraine Lawson describing the key aspects of master data projects for IT.
	Seven Reasons Customer Data Integration Projects Fail - http://searchsap.techtarget.com/originalContent/0,289142,sid21_gci1171350,00.html SearchDataManagement.com article by Hannah Smalltree on common pitfalls to avoid on customer data integration projects.
	Entity Resolution Systems vs. Match Merge/Merge Purge/List De-duplication Systems - http://jeffjonas.typepad.com/jeff_jonas/2007/09/entity-resoluti.html Weblog entry from Jeff Jonas describing the difference between Entity Resolution Systems and Match Merge/Merge Purge systems, which is an area that is often important in master data management.
	Master data management 'coming of age' - http://www.onestopclick.com/news/Master-data-management-'coming-of-age'_18028286.html OneStopClick article on the rate of expansion in the master data management market.
	Master data management trends and issues - http://searchdatamanagement.techtarget.com/news/article/0,289142,sid91_gci1304691,00.html SearchDataManagement.com article by Hannah Smalltree reviewing the first TDWI MDM event.

	The Relationship Between Master Data Management and Data Quality - http://www.dmreview.com/news/10001823-1.html DM Review article by Dan Power on the importance of MDM projects having a data quality component.
	Defining Master Data - http://www.b-eye-network.com/view/2918 Business Intelligence Network article by David Loshin that argues a solid definition is required for the concept of master data.
	Third Generation CDI-MDM Solutions - http://www.dmreview.com/article_sub.cfm?articleId=1075100 DMReview article by Aaron Zornes on indicators for a 3G MDM solution.
	Master Data Management - What is it? - http://www.businessintelligence.com/print_research.asp?id=97 BusinessIntelligence.com article by Mark Smith that says advancements in information management, such as master data management, can provide a focal point for data quality.
	The Fourth Generation of MDM - http://www.dmreview.com/issues/20071001/1093511-1.html DM Review article by Aaron Zornes that highlights the various functionalities necessary for future master data management implementations.

	The Politics of Master Data Management and Data Governance - http://www.dmreview.com/issues/2007_45/10000894-1.html DM Review article by Dan Power on mapping the political landscape of MDM projects.
	MDM and the Question of Data Back-Integration - http://www.b-eye-network.com/view/3682 Business Intelligence Network article by David Loshin on issues involved with using MDM to provide a “round-trip” integration process for all of your master data objects.
	Master Data versus Reference Data - http://www.dmreview.com/article_sub.cfm?articleId=1051002 DM Review article by Malcolm Chisholm attempting to draw some distinctions between master data and reference data.
	Customer Data Integration: Don't Forget the ROI - http://www.crmbuyer.com/story/WyfYzpkL3NG6TK/Customer-Data-Integration-Dont-Forget-the-ROI.xhtml CRMBuyer article by Anurag Wadehra on ROI and CRM.
	New Names, Old Tricks? CDI, MDM, EII - http://www.dmreview.com/issues/20050701/1031241-1.html DM Review article by David Loshin exploring the relationship between CDI, MDM, and EII. (Registration required.)

	Master Data Standards and Data Exchange - http://www.dmreview.com/issues/20050801/1033586-1.html DM Review article from David Loshin looks at a case study involving the exchange of data using what are thought to be commonly defined data standards. (Registration required.)
	Big Blue’s Master Data Product Push - http://www.tdwi.org/News/display.aspx?ID=7785 TDWI article from Stephen Swoyer describing IBM's push into the master data field.
	Dysfunctional Data Hubs - 2006-07 Strategic Planning Assumptions for CDI-MDM and Business Services - http://www.dmreview.com/article_sub.cfm?articleId=1046451 DM Review article by Aaron Zornes covering the CDI Institute research community's views on the CDI-MDM roadmap.
	Is MDM All Hype? - http://searchcio.techtarget.com/originalContent/0,289142,sid19_gci1153226,00.html SearchDataManagement.com article from Hannah Smalltree that says the new emphasis on master data management (MDM) technology isn't resonating with everyone. Does MDM really warrant the hype?
	Building a Business Case for MDM - http://searchcio.techtarget.com/originalContent/0,289142,sid19_gci1152167,00.html SearchDataManagement.com article from Hannah Smalltree on building the business case for MDM initiatives.

	Master Data Management a Key Strategic Priority Say Global 2000 Users - http://www.dmreview.com/article_sub.cfm?articleId=1038178 Master data management has emerged as a key strategic priority for some of the world's largest companies.
	Master Data Management is Inevitable... So Get Ready - http://www.tdwi.org/Publications/WhatWorks/display.aspx?id=7633 TDWI column by Philip Russom that says with many trends intersecting with master data management, it has a high probability of adoption.
	Are Your Systems Integrators Helping Your CDI Initiative? - http://www.dmreview.com/article_sub.cfm?articleId=1072502 DMReview article by Aaron Zornes on the importance of making sure your preferred systems integrator partner has appropriate project experience.
	Master Data Management: Cross-System Assessment - http://www.dmreview.com/article_sub.cfm?articleID=7911 DM Review article by Tim Walsh that provides an overview for a cross-system data quality assessment and master data management strategy.
	Getting Started on Master Data Management - http://searchoracle.techtarget.com/originalContent/0,289142,sid41_gci1172051,00.html SearchOracle.com article by Mark Brunelli covering Cliff Longman's views of what you need to know before embarking on a master data management (MDM) initiative.

	Seven master data management best practices - http://searchcio.techtarget.com/originalContent/0,289142,sid19_gci1197441,00.html SearchCIO.com article by Hannah Smalltree. Early adopters of master data management share best practices and potential pitfalls.
	Master Data Management - It’s About Information Not Technology - http://government.zdnet.com/?p=1699 ZDNet Government Weblog entry by Ramon Padilla Jr. on organizational challenges that explain why data-sharing is more than just a technology problem.
	Petty Power Plays Biggest Obstacle for Master Data Management - http://www.itbusinessedge.com/blogs/mia/?p=345 IT Business Edge article from Loraine Lawson on organizational control issues in MDM projects.
	CDI/MDM market trends and expert forecasts for 2008 - http://searchdatamanagement.techtarget.com/originalContent/0,289142,sid91_gci1287620,00.html SearchDataManagement.com 2008 MDM market predictions compiled by Jeff Kelly.
	Master Data Synchronization – Assessing Requirements - http://www.b-eye-network.com/view/6751 Business Intelligence Network article by David Loshin that says there are characteristics associated with maintaining the synchronization and consistency of master data that impose implementation constraints when implementing master data consolidation and integration services.

	Information Strategy: The Master Data Management Challenge - http://www.dmreview.com/article_sub.cfm?articleID=1026072 DM Review article by Jane Griffin on the challenges facing master data management.
	MDM May Change Your Life…or Not - http://www.regdeveloper.co.uk/2006/04/26/mdm_acronym/ Article in The Register by Mark Whitehorn that considers if MDM is really a breakthrough technology or just another acronym?
	Will Master Data Management and ETL Overlap? - http://www.itbusinessedge.com/blogs/mia/?p=382 Blog entry by Loraine Lawson on cross-pollination between MDM and ETL.
	Master Data Management Meets SOA - http://soa.sys-con.com/read/366853.htm SOA World article from John Kalogirou on the intersection of MDM and SOA.
	MDM Enthuses, Confuses BI, DM Pros - http://www.esj.com/business_intelligence/article.aspx?EditorialsID=8253 Enterprise Systems article by Stephen Swoyer about ongoing enthusiasm and confusion about MDM by data management professionals.

	The Data Strategy Advisor: Master Data Management - http://www.dmreview.com/article_sub.cfm?articleId=1031132 DM Review article by Lou Agosta that discusses an old problem that continues to challenge both users and vendors.
	Data is at the Heart of Enterprise-Wide BI and DW, Part 2 - http://www.dmreview.com/article_sub.cfm?articleId=1090389 DMReview article from Robert Farris on the role of master data management in enterprise-wide business intelligence.
	A Phased Approach to Enterprise Master Data Management - http://www.b-eye-network.com/view/5051 Business Intelligence Network article by Colin White that says enterprise master data management (MDM) should always be the objective of any long-term MDM plan, and the secret to implementing this plan is a phased and tactical approach.
	Mastering Master Data - http://www.b-eye-network.com/view/4311 BI Network article from Richard Skriletz explaining why master data is a business problem first.
	Customer Data Integration and M&A: Hang Over or Make Over - http://www.dmreview.com/specialreports/20050616/1029770-1.html DM Review article by Aaron Zornes about the complexities involved in corporate mergers and acquisitions.

	Common Master Data Management Pitfalls to Avoid - http://www.dmreview.com/issues/20060601/1056284-1.html DM Review article by Jane Griffin on common master data management pitfalls to avoid.
	Basel II Compliance Drives the Importance of Master Data Management - http://www.b-eye-network.com/view/1769 B-EYE Network article by Duffie Brunson on Basel II making companies realize that metadata and reference data are key components in controlling the data governance process.
	Microsoft Acquires Stratature - http://www.technologynewsdaily.com/node/7119 Microsoft will cease new sales of Stratature and will integrate +EDM technology into its product offerings.
	Master Data Management: Service Providers Are Starting To Address the Mess - http://www.amrresearch.com/Content/View.asp?pmillid=18474 AMR Research note that says the services component of a Master Data Management (MDM) initiative is substantial, and service providers are rising to the occasion. Because MDM initiatives require skills across the technology spectrum, service providers are combining all of their data architecture and information processing skills into dedicated products.
	Master Brewer - http://www.information-age.com/article/2006/december_2006/master_brewer Information Age article by Kenny MacIver on Labatt bringing consistency to its data with master data management.

	Kalido's Master Data Management Approach Suits Big Companies - http://www.adtmag.com/article.aspx?id=11269 ADTmag.com article by John K. Waters on Shell's approach to master data management.
	Merging MDM Silos - http://www.it-director.com/technology/applications/content.php?cid=9087 IT-Director.com article by Philip Howard taking the position that the market has now recognised that a siloed approach to MDM is a no-no.
	Justifying and Implementing Master Data Management - http://www.dmreview.com/article_sub.cfm?articleId=1051165 DM Review article by William McKnight on justifying and implementing MDM solutions.
	Master Data Management Market to Grow 15% Annually - http://digital50.com/news/items/BW/2001/07/14/20061212005735/master-data-management-market-to-grow-15-annually.html The ARC Advisory Group releases a study on the projected growth of the master data management market.
	Master Data: The Linkage between Business Functions and Business Processes - http://www.dmreview.com/article_sub.cfm?articleID=1033570 DM Review article by Jonathan Wu that says master data is the linkage between business functions and business processes.

	Mastering Master Data Management - http://www.dmreview.com/article_sub.cfm?articleId=1059676 DM Review article from Lou Agosta that says master data is pervasive and fundamental to business success and that companies should address it strategically.
	Why Customer Data Integration (CDI) Projects Fail - http://www.businessintelligence.com/ex/asp/code.163/xe/article.htm BusinessIntelligence.com article by Anurag Wadehra on pitfalls involving CDI projects, especially those that affect scalability.
	The Next Wave of Data Management - http://www.intelligententerprise.com/showArticle.jhtml?articleID=189500842 Intelligent Enterprise Magazine article by Jill Dych and Evan Levy. The search for better data management practices has led to data stewardship and data governance efforts, but confusion over roles and disconnects between IT and the business have led to gaps in cooperation. The next wave will bring customer data integration and master data management initiatives that promise to relieve business experts from the drudgery of defining and maintaining customer data, while developers will dodge the chaos of point-to-point integration.
	Master Data Management: Companies Struggle to Find the Truth in Massive Data Flows - http://www.cio.com/article/372163/Master_Data_Management_Companies_Struggle_to_Find_the_Truth_in_Massive_Data_Flows/1 CIO.com article by Thomas Wailgum on the struggle for companies to get to "one version of the truth" with their master data.
	The Fun Begins With Structure - http://www.intelligententerprise.com/showArticle.jhtml?articleID=163100825 Intelligent Enterprise Magazine article hy David Stodder that asks the question "Will master data management open new doors for BI?"

	Master Data Management Market Expanding - http://www.dmreview.com/article_sub.cfm?articleID=1032603 DM Review article by David Waddington describing Ventana Research's view of the master data management market.
	Master Data Management is a Program - http://www.bireview.com/article.cfm?articleid=300 BI Review article by Scott Lee on the MDM approach taken by R.R. Donnelley.
	MDM and its value in CRM - http://www.destinationcrm.com/articles/default.asp?ArticleID=5491 DestinationCRM article by Marshall Lager that suggests studies and service offerings point to the need for better information herding.
	Serving Many Masters - http://www.destinationcrm.com/articles/default.asp?ArticleID=7835 DestinationCRM article by James Kobielus advocating that customer data and business data must be controlled through master data management.
	Master Data Management: Truth Behind the Hype - http://www.cio.com/article/110558/Master_Data_Management_Truth_Behind_the_Hype CIO.com article by Thomas Wailgum suggesting that master data management may be sneaking up on SOA as the most overused IT buzzword.

	Primer: Master Data Management - http://www.baselinemag.com/article2/0,1397,1826593,00.asp Baseline Magazine article by S Jae Yang providing a primer for master data management.
	How Master Data Management Unified Financial Reporting at Nationwide Insurance - http://www.cio.com/article/167452/How_Master_Data_Management_Unified_Financial_Reporting_at_Nationwide_Insurance/1 CIO.com article by Thomas Wailgum about how Nationwide brought siloed and scattered corporate data into focus.
	Master Data Management for Information Management - http://www.intelligententerprise.com/showArticle.jhtml?articleID=55800289 Intelligent Enterprise article by Mark Smith that suggests companies should abandon conventional wisdom and invest in their architecture.
	The Search for One Truth - http://www.intelligententerprise.com/channels/infomanagement/showArticle.jhtml?articleID=177105347 Intelligent Enterprise article by Susana Schwartz that says master data management is about services-based delivery of clean, consistent data, but companies have to get stakeholders to agree to terms.
	Master data management: forgiveness for all past sins? - http://www.networkworld.com/news/2008/061708-master-data-management-forgiveness-for.html Network World article by Thomas Wailgum Newly about one potential reason why many enterprises' interest in master data management is growing.

	Ten Tips for Master Data Management Success - http://www.esj.com/business_intelligence/article.aspx?EditorialsID=9026 Enterprise Systems article by Cliff Longman exploring things companies can do to prepare for organizational MDM initiatives.
	As Master Data Management Matures, Its Availability Improves - http://www.eweek.com/c/a/Storage/As-Master-Data-Management-Matures-Its-Availability-Improves/ eWeek.com article from Chris Preimesberger and Jeffrey Burt. With an average cost of $1 million, MDM deployments used to be relegated to only the largest companies in the world. But now new companies are now stepping into the market with creative products and services.
	IBM looks to 'master' unruly data - http://news.cnet.com/2100-1012_3-5951551.html News.com article from Martin LaMonica describing the pieces IBM has compiled to take on the master data management market.
	Gartner, Forrester take on Vendor Claims - http://searchdatamanagement.techtarget.com/originalContent/0,289142,sid91_gci1233124,00.html?bucket=NEWS&topic=302168 SearchDataManagement.com article by Hannah Smalltree. To combat confusion, Forrester and Gartner released frameworks for evaluating master data management technology.
	Uniqueness, Identity, Nonidentifiability and Governance - http://www.b-eye-network.com/view/3271?jsessionid=08f1ac1153b8be1de82d6c13ebc602f2 Business Intelligence Network article by David Loshin that argues an organization’s policies must be fully integrated and deployed as part of the master data management program, not just as an add-on.

	Master Data Needs Managing Too - http://www.computerworld.com/softwaretopics/software/apps/story/0,10801,103298,00.html Computerworld article by Heather Havenstein that says managing master data requires different technologies and processes than managing metadata, though users say the effort is just as important.
	Database design: Migrating to the corporate master data management system - http://articles.techrepublic.com.com/5100-22-5112501.html TechRepublic article from Greg Griffiths on the challenges and benefits of migrating to a corporate master data system.
	Master data management is key to compliance - http://www.networkworld.com/columnists/2006/060506kobielus.html?page=1 Network World article by James Kobielus that says companies cook the books at their own peril.
	Understanding Master Data Management and Customer Data Integration - http://www.b-eye-network.com/view/1420?jsessionid=89592a2ceee12aec5291621a518e312b B-EYE Network article by Colin White describing the similarities between MDM and CDI.
	Are You Master Of Your Data, Or Its Slave? - http://www.dmreview.com/dmdirect/20050304/1020858-1.html DM Direct article by Andy Hayler on the emerging field of master data management.

	Master Data: Think Globally, Start Locally - http://www.intelligententerprise.com/channels/customer/showArticle.jhtml?articleID=202103878 Intelligent Enterprise article from Doug Henschen that notes that BI, transaction optimization and SOA ambitions are driving master data management. His advice is think broadly, get in incrementally and prepare for the leg work.
	Master Data Management and Customer Data Integration - Folks Don't Get It - http://www.b-eye-network.com/view/2432?jsessionid=56e3e9184b40a557b71fd94e56181cac Business Intelligence Network article by Colin White that says MDM and C-MDM solutions must employ an enterprise-wide approach to data integration, data quality and metadata management.
	Master Plan - http://www.information-age.com/article/2005/november/master_plan Information Age article by Kenny MacIver that says master data management aims to address one of IT’s most troubling issues.

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