Country Marketing Manager, Benelux

This position is based in Amsterdam, The Netherlands

The area: Marketing

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can--breaking the rules, redefining the medium, making the user the hero, and ultimately, letting the technology speak for itself.

The role: Country Marketing Manager, Benelux

As the Country Marketing Manager, you will be responsible for defining and executing marketing strategy for countries in the Benelux region. You will need to set convincing strategies for our key products, accelerating penetration and product usage. You will advocate, communicate and implement strategy to country teams and senior management, working closely with the central and regional PR, Policy and Product teams and project-manage the execution of high impact programs to meet set objectives. You will also work with market insights and quantitative marketing to design and deliver studies and track effectiveness and ROI of marketing programs. This role is based in Amsterdam and you will report to the Regional Marketing Director of Northern and Central Europe, who is based in London, UK.

Responsibilities:

• Be in charge of the development of Google's marketing plans for business and consumer products for the region, and advocate, communicate and implement the strategy working closely with the Google product, sales and PR teams.
• Drive new B2B marketing programmes aiming to bring more companies online and use Google’s online marketing tools. Create and execute on B2C programs that stimulate use of Google, Chrome, Android and YouTube services and also enhance brand perception and reputation. Build successful test cases for further international expansion.
• Lead and develop a highly motivated team of great marketers in Amsterdam and Brussels.
• Ensure the monitoring of industry and provide local market expertise to the Google team.
• Evaluate opportunities and implement impactful creative programs and campaigns to increase awareness and adoption of Google products.

Minimum Qualifications:

• BA/BS degree. In lieu of degree, relevant skills or equivalent experience

Preferred Qualifications:

• Local strategic marketing experience with solid internet, online services/media industry experience
• Thorough understanding of the Small and Medium Business environment in both Netherlands and Belgium and understanding of Google's strategic and competitive position
• Strong aptitude for determining the optimal way to position products in the market and understanding of the search, online advertising, or web publishing markets
• Proven ability to deliver outstanding and highly creative marketing achievements with limited budgets. Have an entrepreneurial and hands-on mentality
• A proven, successful track record of increasing company revenue and awareness through well-executed marketing efforts. A Think Big mentality. A real team-player who’s able to manage and guide energetic teams in a very fast paced environment
• Fluency English and Dutch or French.