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Google Ad Manager delivers all of your directly-sold and network-based inventory
Ad Manager offers a wealth of features to help you with:
- Inventory management
- Yield optimization
- Ad targeting
- Trafficking, ad delivery, and order booking
- Creatives and rich media management
- Reporting
- User interface navigation
- Account administration
See our detailed feature list.
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"The biggest positive impact we've seen is increased efficiency. Because the Ad Manager interface is easy to use, our sales people have been eager to input data as soon as insertion orders come in…"
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"Google Ad Manager has helped us in two major ways - it saves us time, and saves us money. Google's easy-to-use system of creating orders, ad placements, and uploading creative has cut my average trafficking time per campaign in half."
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"The AdSense integration feature has been helpful with helping us optimize our remnant inventory. There have been numerous days where we made more money because Ad Manager was able to auto adjust and send AdSense more inventory."
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- What ad management problems is Google Ad Manager designed to solve?
Many publishers with direct ad sales experience the following problems:
- Confusing, slow, and complicated workflows
- Inflexible site tagging
- Uncertainty about which ad source to deliver to optimize yield
- Unreliable inventory forecasting
- High ad-serving costs
In response to these challenges, we designed Google Ad Manager to offer you:
- A clear user interface: Increase your staff's efficiency and productivity.
- Simplified tagging: Tag your site only once.
- Yield optimization: Automatically maximize your CPMs.
- Reliable inventory forecasting: Always know what inventory is available to sell.
- Higher ROI: Save costs by not paying I.T. or hosting fees.
- Is Google Ad Manager right for me?
Please consider Google Ad Manager for your business if you:
- Operate a website with reserved and network ad inventory.
- Sell your ad inventory directly to advertisers or plan to sell directly to advertisers in the future.
- Want to improve the efficiency of the sales process and feel confident in your forecasting.
- Need a consistent way to deliver ads that make you the most money.
- Find that some of your inventory always remains unsold because you couldn't accurately forecast availability.
- Where can I find more information on Google's other ad serving products for publishers?
DART for Publishers (DFP) is for online publishers with large sales and ad operations teams, while Google Ad Manager is better suited for growing content producers with less complex operational needs.
- Are there any fees for using the Ad Manager product?
Currently, the Ad Manager product is in a Beta period, and there are no fees for using it. However, we reserve the right to change this policy in the future. Ad Manager may not always be free at all volumes, for all features or add-ons, or for all uses. As specified in the terms of service, we will provide at least 90 days notice before implementing any fees.
- Does Ad Manager require exclusivity?
No. Ad Manager doesn't require exclusivity. You're free to use other ad management
and ad serving products along with Google Ad Manager or switch to another provider at any time.
- Will I be restricted to AdSense as my ad network?
No. You can use any ad networks you like. However, you can also enable AdSense to compete with your ad networks and house ads to deliver the highest-paying ads. (How price competition works).
Although you aren't required to run AdSense on your site, you must have an AdSense username and password to sign up for Ad Manager.
- Is Ad Manager available globally?
Yes. Ad Manager is available to publishers across all regions and currently supports the following languages.
Note: Ad Manager is not currently available in Japan.
We're committed to your organization's success with Google Ad Manager. As a result, Google Ad Manager offers multiple ways for you to get help when you need it.
Online Help Center
Access detailed, searchable FAQ entries, video tutorials, and role-based training guides.
Moderated User Forum
Share best practices and optimization tips with other users. Search for information by topic and easily find users who share your interests.
Advanced Services
Contact one of our certified consultants for advanced help with: ad trafficking, consultation, training, and advanced support.
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