Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, we're creating new opportunities for monetization, expansion, and innovation in affiliate marketing.
Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004. Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers.
Art Select originally managed dual affiliate marketing program with Google Affiliate Network (formerly DoubleClick Performics) and another affiliate marketing network. In 2005, Art Gazebo consolidated both programs with Google Affiliate Network in an effort to realize the full potential of affiliate marketing. In doing so, Art Select minimized the internal effort required to manage a dual program and grow sales through an efficient, consolidated program with Google Affiliate Network. Despite the ongoing sales growth achieved for Art Select for more than five years, their goals call for ongoing growth, year over year.
Google Affiliate Networks worked to motivate affiliates and spur growth by:
Google Affiliate Network provides Art Select with a full-service affiliate marketing program which enables the internal program manager to concentrate on strategic decisions rather than tactical initiatives. The Director of Online Marketing at Art Select reviews all proposed program changes and new initiatives and works with Google Affiliate Network to provide data and analyses to justify additional spend in the channel.
“By taking day-to-day management of our affiliate marketing program off of my plate, Google Affiliate Network gives me back my time for strategy and allowed me to regain a more balanced view of our online marketing efforts. They’ve made great suggestions to spur additional growth within our program, have been a strategic resource to Art Select and continue to add value today. Their full service approach and expertise regarding affiliate marketing best practices have helped us take our affiliate program to the next level.”