About Google Affiliate Network
Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, we're creating new opportunities for monetization, expansion, and innovation in affiliate marketing.
Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004. Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers.
eAccountableOPM Relies on Google Affiliate Network to Boost Affiliate Channel Sales and Attract New Advertisers
Challenges
eAccountableOPM was seeking a network partner to:
- Smoothly and effectively launch programs
- Keep affiliates updated about program developments with regular communications
- Easily reach the best affiliates available and quickly integrate them into client programs
- Provide simple but effective daily and comprehensive reports for strategy development and client reporting
- Provide new program leads and help eAccountableOPM attract new clients
Solutions
Google Affiliate Network provides eAccountableOPM with a blend of campaign management automation, publisher services, and customer support, including:
- Turnkey affiliate marketing program launch procedures
- Ongoing, multi-channel communications with and access to the Google Affiliate Network
- Automated and customized reports that enable effective, efficient client reporting and strategy
Outcomes
Faster Launches
Average preparation time for new program launch decreased to between 10 days to 14 days, down from as much as 30 days in other networks, though they have launched programs in as few as 8 days.
Better Performance
On average, eAccountable’s Google Affiliate Network programs are growing faster than those on other networks.
Improved Adoption
Affiliates have already shown a faster adoption rate and higher participation rates for the affiliate promotions of eAccountableOPM’s clients. As an example from their super affiliate list they can generally get 50% participation within the first week of the launch of any new program. This is typically a must faster rate of acceptance than in any of the other networks they participate in.
- Auto-generated reports are easier to access and use
- Clients receive weekly reports with essential program updates
- eAccountableOPM uses daily reports to optimize programs and develop long-term growth strategies.
“Our relationship with Google Affiliate Network provides everything we expect, from improving the caliber of affiliates in our programs and streamlining necessary administrative work to better communication with partners and clients.”
About eAccountableOPM
eAccountableOPM helps marketers build their Internet audiences with performance-based strategies by providing a wide range of online services and consulting, Web site design, programming, e-commerce strategies and implementation, and performance-based traffic acquisition. The outsourced program management company coordinates affiliate marketing programs for a wide array of clients, providing services that range from strategy, consultation, new program creation and launch, existing program takeover and growth, day-to-day management, and recruitment of super affiliates. Clients turn to eAccountableOPM for its in-depth knowledge of what does and does not work in affiliate marketing, extensive industry connections and proven ability to drive performance based sales and traffic.