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Google acquired the DoubleClick Performics Affiliate operations in March 2008. Together, we're creating new opportunities for monetization, expansion, and innovation in affiliate marketing.

Performics was founded as the first full-service affiliate network in 1998 and was acquired by DoubleClick in 2004. Today Performics Affiliate operates as Google Affiliate Network and remains committed to delivering affiliate channel growth for advertisers and publishers.

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Jos. A. Bank Affiliate Marketing

Optimizing a mature affiliate marketing program for long- term growth

Goal

Accelerate sales growth in a mature affiliate marketing program

Solutions

  • Optimize known producers: for a limited set of the highest potential affiliates, utilized commission incentives to enhance placements:
  • In return for high profile visibility on home or category pages
    • To enable Jos. A. Banks to compete and win with Loyalty & Reward publishers
    • To position Jos. A. Bank above other men’s apparel retailers
  • Leveraged Jos. A. Bank’s offline promotions to drive affiliate channel sales by ensuring affiliate channel shoppers embrace Jos. A. Bank offers; some examples include:
    • A Black Tuesday sale
    • Entire site was half off
  • Gave publishers unique links and banners to post
  • Increased commissions for sales driven through these specific links
  • A one day only sale and a saturated marketplace underscored the importance of giving publishers extra incentive
  • Free Shipping offered on all orders of $175 or more; Custom creative to raise the profile of this offer on affiliate sites

Results

Jos. A. Bank affiliate marketing sales continue to grow an average of 40 percent each year since 2001.

"We wanted an affiliate marketing program that would engage consumers, expand our online presence, and drive long-term growth. Unlike other affiliate providers, Google Affiliate Network takes the time to know our organization and helped us make affiliate marketing work within our specific multichannel marketing mix. "

Pete Zophy – Divisional Vice President of E-Commerce - Jos. A. Bank
©2009 Google