Celebrate great ideas

We've got the platforms, you invent the possibilities.

We're continually amazed by the creative ways that our partners use Google tools and products, bringing brands to life across platforms and devices, through image, text and video, over the map and across the globe.

Creative Canvas 2011

Download all featured examples

Surprise and enthrall them

To bring to life the Skittles brand mantra—“expect the unexpected”—and inspired by the new generation of online interaction, BBDO Toronto let people literally “Touch the Rainbow.”

Instead of inventing a new kind of touch screen to do this, they used YouTube to introduce the world’s first non-technological touch technology.

Using bright visuals and floating Skittles, the campaign asked viewers to touch their screens and then watch as their finger played a starring role in five online videos. After all, why just watch an ad when you can actually join in?

www.youtube.com/skittlespage

Let travelers try before they fly

Tourism Australia’s “There’s nothing like Australia” campaign was developed with Tribal DDB in two phases.

During phase one, Australians were invited to share personal stories of where they live and holiday in Australia. They certainly proved their enthusiasm for promoting their country by uploading nearly 30,000 stories and images to www.nothinglikeaustralia.com — one of Australia’s most successful consumer-generated promotions ever.

During the next phase, this content was shared worldwide in multiple languages. A rich interactive banner was created that allowed users to control a helicopter and soar above the Australian terrain.

www.nothinglikeaustralia.com

Watch it on DoubleClick Rich Media Gallery

Technology is in fashion

The Tokyo Girls Collection is Asia's largest fashion show. This year it embraced technology and streamed a five-hour event live from Tokyo through a YouTube Brand Channel, broadcasting catwalk shows, celebrity visits and performances to fashion fans around the world.

Mobile integration meant that attendees could buy designer pieces straight from the runway, and G-Collection, an interactive Chrome-optimized web application, built with the help of Hakuhodo, let users play dress-up with virtual models and clothes from the runway.

The resulting creations were then just one easy click away from purchase. Beautiful.

www.youtube.com/tokyogirlscollection

Let the legend live on

Ubisoft’s performance video game, Michael Jackson The Experience, celebrates MJ’s legendary career by letting players step into Jackson’s moonwalking shoes and re-live his most iconic moments.

To give potential players a taste of the game, Ubisoft worked with Biborg to create a sparkling expandable YouTube masthead within which users could follow the rhythm of Michael Jackson’s dancing by pressing keyboard arrows at the right time.

Afterward, players received both their score and the “This is It” movie trailer in a YouTube player within the masthead. Clicking the banner sent users to the YouTube channel for more from Michael. The King of Pop lives on.

Watch it on DoubleClick Rich Media Gallery