10 Tips for Conversion Optimizer success
- It's easy to try out. If you choose to turn off the Conversion Optimizer, your campaign will revert to the previous CPC bids you were using.
- Choose to set either a Max CPA or Target CPA bid based on which metric is most familiar to you.
- Start with the recommended CPA bid and modify your bids often to find your "sweet spot".
- Use the Conversion Optimizer with existing campaigns. The longer a campaign has used conversion tracking and the more conversions its received in the past 30 days, the more data that Conversion Optimizer can draw upon to make predictions.
- Keep in mind that changes in ad performance are natural, and you may need to use the Conversion Optimizer for some time to get an accurate understanding of its effects on your campaign's performance.
- Don't make huge changes to a campaign while running Conversion Optimizer (example: deleting all ad groups and replacing them with new ones).
- Do make small changes to your campaign that fit your business needs (examples: adding/deleting keywords, changing creative, changing landing page).
- Don't remove your conversion tracking code from your website or move it to a different location while running Conversion Optimizer.
- Raise your Max or Target CPA bid if you want to increase traffic and conversions. Lower your Max or Target CPA bid if you want to lower your average CPA. Traffic will likely decrease.
- Compare your CPA and conversion rate before and after using the Conversion Optimizer to gauge its impact on your campaign.