You make smarter decisions when you track and measure the performance of your ad campaigns.
Google's robust reporting tools show you things like which of your Google Display Network ads get the most clicks and which sites bring you the most sales. Once you know where your ad performs best, it's easy to adjust your bids and targeting to get the most bang for your buck.
Pick the actions that matter most to you — sales, newsletter sign-ups, visits to a special page — and we'll let you know which Display Network ads and clicks led to that action. (That includes view-through conversions: display ads that weren't clicked but still led to a conversion.) You'll see the numbers every day in your performance reports, so you can do what you need to attract more of those active visitors.
Learn more about Conversion Tracking
The Conversion Optimizer analyzes your conversion data and then acts on it, putting your ads in the auction placements likely to bring you the most possible profitable clicks. Result: you get more conversions at a lower cost.
Learn more about Conversion Optimizer
Google Analytics shows you how customers get to your website and what they do once they get there. If people who clicked display ads tend to visit your sales page and buy basketball shoes, you'll see it in Analytics. That's information you can use to write and target ads that really work. Best of all, Analytics is absolutely free.
Here are some of the helpful reports you'll find in your AdWords campaign.
See the targeting and bidding details, and results, for all keywords you use with the Google Display Network.
See where your ads appeared, how many clicks and conversions each got, and what each action cost.
See how many people saw your ads and how many times they saw them over the last few days, weeks or months.
Find out, via search activity and website visits, how well your display campaign raised brand awareness or got users interested in your product or service. (Available only for larger U.S. and U.K. campaigns at this time.)
See how many online conversions happened after a user saw, but didn't click, your display ad on a Google Display Network site.
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