”Launching our product on YouTube helped us sell over over 1 million units online”

Dr. Bob Wagstaff
Founder
Orabrush

What they wanted to do

Orabrush wanted to create demand for a totally new oral hygiene category. Yes indeed, tongue cleaners.

How they did it

Word of mouth? No, Orabrush began promoting its new tongue cleaners with a YouTube Brand Channel in 2009. A series of cheeky Orabrush videos, with helpful tips for overcoming that nasty little issue of bad breath anxiety, were watched by targeted YouTube viewers. Through Promoted Videos, these "dirty tongue" videos were shared with millions of viewers and created a massive buzz.

Did it work?

YouTube did for Orabrush what no other advertising medium could: build a multi-million dollar retail business. A year later, Orabrush has struck distribution deals with 40+ retailers in four countries and has helped sell over one million units online.