Interested in learning more about Google's advertising products and solutions? Register
for an upcoming webinar, or view recorded webinars below. You can use the drop-down menus
to narrow your interests.
The Opportunities tab offers keyword, budget, and bid
suggestions tailored just for you. This lesson explains how, and shows how other
advertisers use the Opportunities tab to improve their results.
Turn more clicks into profits with Conversion Tracking
Conversion Tracking shows you which user clicks on
your AdWords ads lead to the sales or signups you want. In this lesson you'll see
how to use Conversion Tracking to analyze your return on investment (ROI), see
which ads work best, spot areas for improvement, and turn more clicks into profits.
How to set your cost-per-click bids to get the best
possible return from your AdWords budget. We'll show you how to calculate your
value per click (the most you can profitably pay for a click) and how to test CPC
bids to find the ideal price point.
How to use your AdWords data to get more value from
your ads. This lesson helps you find the keywords and ads that have the biggest
impact on your success, to then monitor and tweak them for best results.
The fabulous ROI powers of the Conversion Optimizer
How to save time and get better ROI with Conversion
Optimizer. With this free bidding feature, you decide how much you want to pay for
each sale or lead, then let AdWords set and adjust your bids to meet that goal.
Join the Conversion Optimizer team for an overview and useful tips.
How to use Ad Sitelinks, which lets you add up to 4
extra destination URLs to your AdWords text ads. (A shoe store, for instance, might
add links directly to women's shoes and sports shoes.) Learn how Ad Sitelinks can
boost clickthrough rates, and how to set them up in your own account.
Market insights that will help you grasp the value of
search marketing beyond direct response. Topics include market research, case
studies, latent conversions, search for branding, and making search work with
offline marketing channels.
What happens after the click? Google Analytics knows
This course will tell you about Google Analytics: a
free tool that shows what happens after users click your ad and land on your
website. Do they visit the pages you want? Do they make a purchase? You'll learn
how to create an Analytics account, link it to AdWords, and install the simple code
that shows you what your visitors do next.
Google Analytics is a great way to get clear
return-on-investment data for your ads. In this course we will discuss how to
specify your advertising goals, and making sure that you are tracking the data you
want.
How to use Google Analytics reports to find "sweet
spots" you can build on in your AdWords campaigns. Learn to identify focus points
and make the clever changes that lead to better performance. This lesson shows how
to set up your own free Analytics account, then use what you learn to make smart
decisions on where to spend your marketing budget.
Is your website performing as well as it could be? Do
you want to get more out of your digital marketing campaigns, including AdWords and
other digital media? This webinar will guide you in setting up and using Goals and
Ecommerce in Google Analytics. Whatever your online business model -- shopping,
lead-generation, or pure content -- these tools will take you beyond standard
"page-view" metrics and deliver actionable insights into your buying cycle.
4 billion people now own mobile phones. Are you ready
to reach those potential customers in your neighborhood or around the world? In
this lesson we'll share recent research related to the mobile industry and show the
newest AdWords formats for mobile users.
During this recorded webinar from September 2011
you'll receive tips for mobilizing your website, hear insights and mobile success
stories, and learn best practices for targeting mobile devices on Google AdWords.
Interested in getting closer to your customers by
interacting with them in new ways? View the recording of our webinar hosted by
Google+ experts to learn more about how you can bring your company and customers
closer together using Google+ Your Business.
The skills and tools needed to manage AdWords accounts
for others. We'll show you how to successfully manage accounts for others and win
new clients for your business.
Making changes to clients' accounts can be daunting.
This tutorial shows you the best practices for key issues like account structure,
campaign settings, keywords and ads.
Acquisition Cost, Revenue, Net Profit,
Micro-Conversions & Economic Value... concepts that form the foundation of any
great digital marketing practice. In this presentation Avinash Kaushik
(http://www.kaushik.net/avinash) outlines how embracing these concepts will help
you revolutionize your digital existence. You'll also see links to download key
reports and methodologies.
Mobile devices present an incredible opportunity for
companies to create truly delightful brand accretive marketing and digital
existences. And it can all be supremely accountable. In this video Avinash Kaushik
(http://www.kaushik.net/avinash) shares the best of breed mobiles marketing
strategies, and some not so great ones. He also shares a framework for bringing
fast, innovative measurement to your mobile data (including a special downloadable
report).
5 Tips to Start Marketing your Business with Video
Marketing your business with video can increase
awareness of what your business has to offer, help you establish and deepen
relationships with your customers, and ultimately, drive sales. In this one-hour
webcast, we'll cover five easy ways for you to get started on YouTube and with
promoting your with Google AdWords for video.
This webinar will provide an overview of the Google
Display Network -- what it is and why it's effective. It will then walk through the
steps to setting up a display campaign. We'll also cover a couple exciting new
product launches that make campaign creation much simpler.
GoMo: Mobilize your Site and Maximize your Advertising
Mobile searches have grown 400% in the last two years
but many businesses today still don't have mobile optimized sites. A great mobile
site will help your business by allowing people visiting your website on mobile
devices to easily complete what they intend to do, such as making a purchase or
contacting you. In this session, Product Marketing Manager Suzanne Mumford will
walk you 3 ways to help you get more customers from mobile. Mobilize your site. Understand what it means, learn the benefits and get
started with GoMo. Maximize your mobile ads. Hear why it’s important and learn practical
how-to’s for making the most of your mobile investment. Track, measure and iterate. Get tips and see helpful tools you can use
today.
Understanding Mobile Ads Across Marketing Objectives
We will walk through a range of marketing objectives
that can be served by mobile--from product launches to driving conversions online
or in the physical world. This session will also feature case studies of how
companies have incorporated mobile in their marketing campaigns. This webinar will
give you a sense of the power and flexibility of mobile and is great for digital
marketers and agencies who work across a breadth of campaign types.
Is your website performing as well as it could be? Do
you want to get more out of your digital marketing campaigns, including AdWords and
other digital media? This webinar will guide you in setting up and using Goals and
E-commerce in Google Analytics. Whatever your online business model--shopping,
lead-generation, or pure content--these tools will take you beyond standard
"pageview" metrics and deliver actionable insights into your buying cycle. We'll
also cover how to link your Google Analytics and AdWords accounts, plus a bonus
peek at additional powerful features that are unlocked once you've set up
Goals. This webinar is geared towards Analytics users who are not yet using Goals or
E-commerce, or who want a better understanding of how to use them.
This is a version of our popular "GoMo: Best Practices
for Mobile Websites" webinar, with content specifically for web publishers. Mobile
searches have grown 400% in the last two years but many businesses today still
don't have mobile optimized sites. This session will walk you through the ten best
practices for building a better mobile site so you can increase your viewership and
maximize your monetization potential.
3 Tips to Get More out of your Video Advertising Campaigns
You've set up your first video campaign and are
getting good results -- but how can you get great results? In this one hour
webcast, we'll cover the options you have to reach more customers through
comprehensive targeting options, deepening the relationship with your customers by
remarketing from video views, and how to use the call-to-action overlay to make
customers an offer they can't refuse.
This webinar will cover the basics you need to know to
get started with Google Analytics. Topics will include:
* Which Analytics reports to use for the most common types of businesses
(ecommerce, content publishing, and lead generation)
* Tagging your marketing campaigns and how to set up goals to measure success
* Tips and tricks to get the most out of your marketing efforts
Are you interested in online attribution but not sure
where to begin? This webinar will cover the basics of what attribution is and what
it can do for your business, and we'll show you how to set up your Google AdWords
and Google Analytics accounts to enable important attribution tools--Search Funnels
and Multi-Channel Funnels.
If you want users' attention, let them choose.
TrueView video ads allow users to choose how they want their ads, while advertisers
only pay for actual views. In this webinar, we'll explore how to implement TrueView
campaigns and drive deeper engagement with your viewers.
GoMo: Mobilize your Site with Quick and Easy New Tools from Google &
DudaMobile
Did you know 80% of customers abandon a mobile site if
they have a bad experience? Businesses need to make sure they don't lose the
customers they worked so hard to attract just because they're on-the-go. An
important first step in attracting customers on-the-go is creating a
mobile-friendly website, which can sometimes be complicated and confusing. We’re
happy to announce that Google's GoMo and DudaMobile have joined forces to make it
even easier for small businesses to create a mobile-friendly website.
Reserve a seat at our webinar to learn more about how you can create a free
mobile site using tools powered by Dudamobile! In our event, we'll cover:
1. Why mobile sites matter
2. Review Google's HowToGoMo.com resource
3. New: How to create free mobile sites for your small business directly from
HowToGoMo.com, using a tool powered by DudaMobile
4. Examples and best practices for mobilizing your site using the free DudaMobile
tool
Our Mobile Planet: Understanding U.S. Smartphone Consumers
"Did you know that two-thirds of smartphone users
access the Internet at least once a day on their phones? And that 86% use their
phones while consuming other media?
Come learn about the latest findings from the “Understanding the U.S. Smartphone
Consumer” report based on Google’s newest wave of Our Mobile Planet global
research. Discover how smartphones are transforming core consumer behavior and
the way we connect with others, stay informed, keep ourselves entertained, shop
and navigate the world around us. Join us as we discuss implications for
advertisers and strategies businesses can use to win the moments that matter with
mobile.
"
Is mobile a big deal? There are more than a billion
mobile web users who say it is. Now, AdWords makes it easy for you to extend your
campaigns to reach users inside mobile apps. We'll review mobile-specific
targeting, ad units, and reporting than enable you to optimize your ROI.
Get Local with ZIP Code Targeting to Increase Online and Offline
Sales
"Marketers are realizing that getting local can help
them optimize their online campaigns and increase traffic to their physical
locations to maximize their offline advertising strategies and to obtain better
ROIs from their local customers. Please join us to discuss how getting local can
help you achieve your online and offline marketing objectives, and how to actually
set up and optimize AdWords campaigns at the ZIP code level. You’ll learn how to
use geographic data effectively in your reactive and always-on marketing
strategies. Patrick Tedjamulia, Product Marketing Manager at Google, will lead a
discussion on how advertisers “Get Local with ZIP Code Targeting to Increase Online
and Offline Sales.” Aileen Tang, Senior Product Manager at Google, will offer tips
for setting up, measuring and optimizing AdWords ZIP Code targeted campaigns. And
you’ll walk away knowing how to get local to drive your business forward using
AdWords. " Whether you're new to search advertising or a seasoned vet who could use
from fresh pointers, this webinar will get you up to speed on the best tips,
tricks, and tools to optimize your search campaigns.
Whether you're new to search advertising or a seasoned
vet who could use from fresh pointers, this webinar will get you up to speed on the
best tips, tricks, and tools to optimize your search campaigns.
Bringing the Power and Control of Search to Display
Learn about Google's biggest update to contextual
targeting from the experts. It’s now possible to target, bid and report on keywords
on the Google Display Network, which means that you can fine-tune the performance
of your contextual campaigns with the same level of control you’re used to in
Search! It’s now easier for you to extend search campaigns to display and more
efficient to run the two types of campaigns together. We’ll go over the new
functionality, new best practices, and top do’s and don’t's when optimizing your
campaigns.
This webinar is a part of our Attribution series and
follows our May 24 webinar, "Building Blocks of Online Attribution." We'll discuss
how AdWords Search Funnels can show you the full conversion path and how different
types of keywords may impact your conversion results. We'll take an in-depth look
at the reports and discuss how to get the most out of Search Funnels to improve
your campaign performance.
Getting Started on Google+: Growing your Business and Engaging your
Audience
Join one of our Google+ Global Sales Leads as he
discusses best practices for getting your business up and running on Google+. Look
forward to tips about setting up your page, engaging with your audience, hosting
Hangouts, and enhancing your ads with Google+.
TrueView: Reaching Hispanics Efficiently with Video
The fastest growing audience segment online is both
savvy and engaged. YouTube’s TrueView offers advertisers the opportunity to truly
interact with this audience by giving them the power of choice over the ads they
want to view. Find out how!
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