Four ways to win more online sales and leads with Google:

Find new customers at the right time

• Become a Google Trusted Stores and show new customers that you are a reliable ecommerce site.
• Google Search and search partners reach people looking for your products or brand
• The Google Display Network engages them as they browse pages on the web. Use Contextual Targeting to reach users as they read about topics related to your product or service, and Interest Categories to find consumers with the exact interests you want to target
• Mobile Ads reach users when they're on the go with smartphones or tablets.

Help customers find all of your products

• Sitelinks show shoppers exactly what they're looking for and take them directly to the most relevant page on your website
• Product Listing Ads add product images and prices to your ads on Google Search
• Dynamic Search Ads create ads automatically from your web page content, so all your products are covered
• Dynamic Display Ads let you tailor your ads to individual shoppers.

Track sales and improve your campaigns

• Conversion Tracking measures how many ad clicks turn into real sales or leads
• Google Analytics shows how your visitors behave on your site, and Multi-Channel Funnel reports show which channels touched your customers in the 30 days before they decided to buy
• Conversion Optimizer automates your bidding strategy and helps boost conversions
• Display Campaign Optimizer finds placements on the Google Display Network that are likely to bring you conversions - then automates your bids for the best results.

Open the door to repeat business

• Remarketing lets you connect with past customers and promising leads, including people who have visited your site or abandoned their shopping carts on an earlier visit
• Google+ Pages create a destination where fans can add you to their circles.
• Google +1 button taps into the power of social media and lets customers promote your website to their friends.