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Experienced Advertiser

Increase Store Traffic

The precise targeting of Google AdWords helps us attract the best customers...

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83% of shoppers now make their buying decisions before they actually enter a store

IRI's Economic Longtitude 2009 study

Reach shoppers when they're doing their research online, so when they decide to buy, they call or visit your store.

Five ways to boost in-store traffic with Google:

Find your audience everywhere

  • Google Search ads reach customers searching for your products online
  • Google Display Network ads reach everyone looking at anything related to your business
  • Mobile Ads get straight through to those on-the-go shoppers on their mobile devices
  • Google TV ads engage your target audience as they watch their favorite TV shows.

Target exactly the right audience

  • Location Targeting lets you target your ads to people who are right near your store, on Search, Display, Mobile and TV
  • Keyword Targeting shows ads on Google Search to anyone looking for your product
  • Contextual Targeting on the Google Display Network reaches everyone browsing anything related to your products
  • Audience Demographic targeting with Google TV Ads means you can reach your ideal customer, while they're watching their favorite shows.

Customize your ads to drive store visits and phone calls

  • Location Extensions help you increase in-store sales by letting customers know you're just around the corner
  • Offer Extensions can help bring in new customers with great deals in your Search Ads
  • Call Extensions add your company phone number to your search ads, with new bid-per-call pricing
  • Click To Call ads connect mobile users directly to your business phone line in just one click.

Measure the right stuff

  • Call Metrics reports show you which campaigns drive the most leads - and even which area code calls come from. Clever eh?
  • Google Analytics can show you how many users make it to the store locator pages of your website.

Turn your customers into advocates

  • The Google +1 button lets your customers share your site and products with friends, contacts and the rest of the web
  • Social Extensions help link your Google+ Page with your ads, so your +1's go beyond the 90 million users of Google+ to reach all the people who come to Google every day.