Use Website Translator to make your website instantly international. When someone visits your site, the Website Translator compares that person's browser language with the language of the text on your website. If the languages don't match, your visitor sees an option to automatically translate your site into their browser's language.

You can control which parts of your site are translated, adding a snippet of code to any sections you want to leave in their current language. Learn more.

By tracking pageviews on your translated site, you can decide whether to invest in the complete localization of your website. For example, if your site receives lots of Chinese or Spanish speakers, you may want to translate it into Chinese and Spanish to improve the user experience for these potential customers.

When you decide to invest in formal translation, consider using Google Translator Toolkit. Google Translator Toolkit is a free, online application you can use to generate a machine translation of your site. You can then give this content to a professional translator to edit, which can save you time and costs.

For AdWords advertisers: Translate your ad campaigns

To translate your AdWords keywords and ads automatically, simply upload an AdWords Editor Archive (AEA) file into the Translator Toolkit, then share your translated files with your multilingual optimizers or professional translators, who can optimize your campaign through Translator Toolkit’s campaign editor.
Find out how you can export a Archive (AEA) file from AdWords Editor.

When your campaign is ready, you can download it from Translator Toolkit, then upload it back into AdWords Editor and post it to your AdWords account.

Watch this video to find out tips and tricks on using Translator Toolkit to translate Google AdWords campaigns.