Finding the right target audience across nearly two billion users is difficult. Use online Gooogle tools to discover market hot spots overseas.
With Google Global Market Finder, you can find audiences around the world who are likely to be interested in your products, services, or business.
Simply enter keywords that describe your product or service, then select a region. You can choose specific markets or the entire world.
Global Market Finder uses data from Internet searches around the world to show the number of times people search for your keywords in up to 56 languages. Combined with AdWords, Global Market Finder also provides estimates for bids, and competition for each of your keywords by market and language.
With the information from Global Market Finder, you can review the estimated cost of acquiring a new customer to determine whether targeting a particular market is a good investment.
If you have Google Analytics installed on your website, it is very easy to see where your visitors come from. This will help you identify the countries, regions and even cities where users are interested in your product or service.
Simply use the Location and Language report (under Audience > Demographics) to visualize volume (visits, pageviews) and quality (pageviews per visit, conversion rates, per visit value, etc.) metrics by geographic region and language.
Don't have Google Analytics installed yet? Get started now.
Think Insights is your online destination for marketing insights, industry research and consumer trends. It includes studies and research from different countries across the globe categorised under vertical, marketing objective and platform.
With Google Insights for Search, you can compare search volume patterns for your products or services across regions and time frames.
The Consumer Barometer tool provides insights into how consumers use online and offline media during their journey from research to purchase. It allows you to analyze trends in purchase behavior across 39 different countries.
Once you've found your new target markets, use Google AdWords to reach out to them. Getting started is simple: create your own account or find a certified Google Advertising Professional to set up and manage your campaigns.
Learn more about AdWords | Watch our short overview video
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