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Google Analytics
Focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. Google Analytics is a free tool that integrates with AdWords and provides aggregate information about who’s visiting your website, how they found it, and what they do once they get there.
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Local Business Center
Use the Local Business Center to create a free listing on Google Maps. When auto parts shoppers search Maps for local information, they'll find your business: your address, hours of operation, even coupons to print out and bring to your shop. It’s easy, free, and you don’t need a website.
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Local Business Ads
Zero in on potential customers in your area by displaying ads on Google Maps. In addition to the description lines and URL that appear in text ads, local business ads can feature your business name, address, phone number, and an image. These ads will also appear in a text-only format on Google.com and other sites in the Google network.
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