Financial Services Industry Knowledge Center


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AdWords Success Stories: Spotlight on Financial Services Advertisers

Learn how other financial services advertisers are reaching their business goals using Google AdWords.

Insurance


Garden State Life insurance logo
 
Growth Formula

Garden State Life Insurance derives 23% of its leads from advertising on the Google content network.

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IFA logo
 
Insuring Success

IFA Insurance receives over 60% of its website traffic from Google AdWords.

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Consumer Financial Information


Bank Rate logo  
First Rate

From 2006 to 2007, Bankrate.com used Google AdWords testing and targeting features to increase measured conversions by 102% and click-through-rate by 57%.

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To read stories featuring advertisers in other industries visit the AdWords Success Stories site.