Retail Industry Knowledge Center

Welcome to the Retail Industry Knowledge Center

Whether you own a store, sell your merchandise online, or host a comparison shopping website, you've come to the right place! This is where you'll find tips, guides, and success stories designed to help anyone in the retail industry get the most out of AdWords. You'll also learn about additional Google products that can enhance your marketing strategy and support your business.

Success Stories

Striking While the Iron's Hot

Wrought iron furniture retailer Carolina Rustica used Google AdWords, Analytics, Checkout, and Base to increase its conversion rate by 20% and overall sales by 50%. Read more.

Tips for Success

	Start off on the right foot Learn how to draw up blueprints for successful ad campaigns.

	Target the right audience Tips to help you zero in on your potential customers.

	Get more bang for your buck A host of techniques to optimize your ads and improve ROI.

Retail Industry Newsletters

Retail Industry Newsletter - April 2008 ^New
Trends in the Home and Garden sector and a recap of 2007 holiday season.

Retail Industry Newsletter - First Edition 2008 Spotlight on jewelry sales and a Google Checkout update.

Retail Industry Newsletter - Winter 2007
Features holiday optimization tips and an intro to Google TV Ads.

Retail Industry Newsletter - Fall 2007
Expanding reach with Google's content network and traditional media ads.