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Google Analytics
Focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. Analytics is a free tool that integrates with AdWords and provides aggregate information about who's visiting your website, how they found it, and what they do once they get there.
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Google Maps
Create a high performance mapping experience with Google Maps by placing interactive maps on your website. This way you can display your travel destination options or tour routes on detailed maps and satellite imagery to help your customers visualize what you're offering. You can also show them the location of your office and provide directions right to your door.
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Mobile Ads
Tap into the growing network of Google users on the go. Have you ever needed to find a rental car service, check a flight delay update, or locate a travel agency without your computer? Reach potential customers at the moment they're looking for the services you offer.
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YouTube
Show a sneak peak of your travel services on your website through video content. The leader in online video, YouTube is the premier destination to watch and share original videos worldwide. It just takes minutes to upload clips to YouTube and embed them on your site. You can also view detailed statistics about your videos with the YouTube Insight tool so you know where your visitors come from and track its overall performance.
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Local Business Ads
Whether you offer tours, rental cars, or hotels, zero in on customers in your area by displaying ads on Google Maps. In addition to the description lines and URL that appear in text ads, local business ads can feature your business name, address, phone number, and an image. These ads will also appear in a text-only format on Google.com and other sites in the Google network.
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Google AdSense
Put your website or forum to work for you. Google AdSense automatically crawls the content of your pages and delivers relevant ads next to your site's content. You get paid whenever someone on your site clicks on one of the ads. Visitors will find your site even more useful, and you'll get a share of the ad revenue.
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