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Google+ Pages help you build deeper relationships with customers by sharing your thoughts, links, photos and promotions with the right people at the right times. Want to offer a behind-the-scenes look at your product team in action? Highlight a unique sale? Get live, face-to-face-to-face feedback by holding multi-person video chats with customers all over the world? With Google+ Pages, you can share what matters in a way that matters most to your customers.
Your Google+ page lets you connect with your fans on Google+ and adds people to the things you already do on Google. Use Hangouts (live, multi-person video chat) to meet your customers face to face to face, Circles to get the right message to the right users your audience, Ripples to identify who’s talking about your posts and the AdWords Social Extensions to help people see which of their friends on Google+ have +1’d your page. On average, these recommendations improve the click-through rate on search ads by 5-10%. By creating a page and promoting it to your fans, you can help new people discover your business not only on Google+ but across all of Google.