AdWords automated rules

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What it does

AdWords automated rules let you schedule automatic changes to specific parts of your account based on the criteria that you specify. For example, automated rules make it easy to:

• Change your daily budget on peak shopping days
• Modify your Max CPC bids based on CTR or conversion rates
• Enable ad text directing users to promotional landing pages late on a Sunday night

Automated rules give you the flexibility to make changes to a single part of your account or across multiple campaigns, ad groups, ads and keywords at once. Here are some of the most popular ways advertisers are using automated rules.

Why you'd use it

Automated rules are designed to save you time and help you manage your AdWords account more efficiently. If you regularly log in to make manual changes to your account, you really ought to give automated rules a try.