Analyze competition

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What it does

The "Analyze competition" feature in the Opportunities tab lets you see how your AdWords performance compares to that of other businesses advertising on similar keyword categories. This comparison data covers a number of metrics such as impressions, clicks, CTR, and average position. All data is anonymous so none of your competitors can see how well you're doing.

Why you'd use it

For the first time, you can see how your AdWords performance compares to that of other advertisers. You can click on the ‘Explore ideas' button at the bottom of the ‘Analyze competition' tab to review custom keyword, bid, and budget ideas to help you improve your ad group and campaign performance.

Find out more about "Analyze Competition".