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When people are searching for goods or services on their mobile phones, they often prefer to call a business rather than visit its website. Now you can make it even easier for potential customers to get in touch with you by adding a clickable business phone number in ads that appear on mobile devices with full internet browsers.
There are two ways you can include a click-to-call phone number in your ad campaigns:
Create a direct way for mobile customers to contact your business directly via their phones - quickly, and easily. Why wouldn't you use it?