Contextual Targeting Tool
Status: Fully released Availability: Global Share this page:
What it is
The Contextual Targeting Tool automatically builds keyword lists that can be used to show your ads on relevant webpages across the Google Display Network. Tightly-themed keyword lists are the basis of effective contextual targeting, and with the Contextual Targeting Tool, you don't have to build them manually. In minutes, you can build dozens, even hundreds, of keyword lists, scaling your campaign performance while ensuring accurate targeting for your ads. Could it be any easier?
Why you'd use it
Whether you're using text or display ad formats on the Display Network, the Contextual Targeting Tool gets you more clicks and conversions for your campaigns and helps you do it more quickly. This tool lets you build hundreds of ad groups in minutes and instantly scale your campaign performance while ensuring accurate targeting and control over your campaign.