Dynamic Display Ads
Status: Limited release
Availability: Limited country availability
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What it does
We all see so many advertising messages on multiple screens every day. So if you really
want to engage your potential customers, you need to show them the right ad at the
right time. Dynamic Display Ads let you create ads that are tailored to your target
audience. This happens dynamically as your ads are shown to a specific user on a
specific website.
Why you'd use it
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Keep ad content relevant and fresh by combining the Display Ad
Builder’s content management system with Google Merchant Center’s automated product
updates.
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Contextualize ads based on page content or on a user. You could show
users different products or calls-to-action based on a page’s content, or you could
show users different languages and currencies based on their location.
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Achieve creative efficiency gains by creating a single display ad
that dynamically shows a user the right messages and the right products in the right
context.
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Continue the conversation with Dynamic Remarketing Ads, which let
you customize your ads based on past interactions with a customer, such as viewed
items or abandoned shopping carts.
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Report on and optimize ad performance by selecting different layouts
for your ad content and receiving reports on which ads perform best.
Ads