Google Display Network Reserve

Status: Limited release Availability: US Share this page:

What it does

Google Display Network Reserve means advertisers can guarantee impressions across brand-safe sites on the Google Display Network. You can start by targeting relevant content channels, like Tech and Sports, or create your own custom group of websites. Then, you can add on advanced targeting, like geographic, demographic, and above-the-fold. And finally, you can set your campaign’s impression and timing goals, and let Google handle the rest.

Why you’d use it

Google Display Network Reserve works well if you want to achieve significant awareness of your brand in a set time period. Because it offers guaranteed ad impressions at scale, and only places ads on brand-safe websites, advertisers often use Google Display Network Reserve when they're launching new products, promoting a limited time offer, or running a holiday or event-specific promotion. Google Display Network Reserve is also a great way to extend the reach of a YouTube Homepage or First Watch buy.