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Hyperlocal distance information lets your customers know how close they are to your business. Available on high-end mobile devices, hyperlocal ads gives users down-to-the-block-level detail about your business including your address, phone number, and where you are on Google Maps for Mobile.
Hyperlocal ads display a blue distance pin that lets customers know that your business is nearby. It might seem like a small addition but this extra level of location info can drive more traffic to your store and generate additional revenue for your business. After all, it's all about putting your business on the map.