AdWords Location Targeting

Status: Limited release Availability: US Share this page:

Target your ad campaigns to specific geographic areas. Depending on where you want to target, country, region, city, metro, postal code, and radius targeting might be available.

What it does

AdWords Location Targeting lets you target your ads to specific geographic areas like countries, regions, metros, cities, postal codes (currently US only), or by targeting a radius around a location. It also suggests locations that you might want to target and even offers you reach numbers to help you estimate the audience within your selected target location. For advanced users, you can incorporate a person’s geographic interest into your targeting criteria or focus only on physical location. In addition, you can post up to 1,000 locations in a given country at a time to more easily scale your campaigns.

Why you’d use it

You can focus your advertising on specific geographic areas based on their performance or on the geographies that best match your desired coverage area. The more effective you are in targeting the right customers, the greater your return on investment. Check out our California Closets and Uncle Bob's Self Storage Case Studies for examples of how AdWords Location Targeting can help grow your business.