Use these new measurement features to get actionable insights on how effective your marketing is. Click on a link below to learn more about a feature, view related images and helpful videos, or to send feedback to our teams.
Accurately measure, compare, and optimize the performance of your online campaign to offline media.
Buy and measure display ad impressions that appear on a user’s screen for at least one second.
Understand which channels your customers interact with prior to purchase.
Experiment with bid, keyword, ad group and placement changes, then measure how they impact your campaign performance.
Compare your AdWords performance to that of advertisers in similar categories.
Perform rich, post-click analysis of your AdWords campaign performance using Google Analytics.
Understand the Google.com search ad click and impression behavior leading up to a conversion.
Explore potential overseas markets for your products or services.
Measure the incremental impact of a display campaign on users' actions such as searches and visits to a site.
Automatic identification of significant changes in your site traffic.
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