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Mobile ad sitelinks allow users to navigate straight to specific pages of your mobile website. Sitelinks display additional links to key content on your site, so they're an easy way for your customers to find the information they need - quickly. Only two sitelinks can appear with your ads on high-end mobile devices with full Internet browsers. Links appear on one or two lines.
Mobile ad sitelinks can guide consumers through your mobile site and onto your ideal conversion path. Recent studies show that campaigns with sitelinks have clickthrough rates up to 30% higher than campaigns without sitelinks.
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