Offer extensions

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What it does

Offer extensions let you give your customers redeemable offers such as, coupons, discounts, rebates and more.

You can offer customers two different redemption options:

1. Online redemption: If a user clicks the “View offer” link in an ad, they're taken to an advertiser’s offer page (with offer redemption details) on their website. For example, if a user clicks an offer extension promoting 20% off green lava lamps, they'll be taken to a page of the advertiser’s website featuring a redemption code or redemption option for 20% off green lava lamps.
2. In-store redemption: Once a user has clicked the “View offer” link in an ad, they'll be taken to a Google hosted landing page where they can view the offer and either print it or save it online (to their “My Offers” page at www.google.com/offers) for in-store use.

Why you’d use it

Offer ads help advertisers manage the two main challenges associated with online offers. And they are:

1. Targeted distribution (i.e. how do my offers reach the right customers)?
2. Performance tracking (i.e. reporting on customer engagement and conversion to measure ROI)

Offer extensions let you distribute offers online in a highly targeted fashion. As well as engaging customers, they allow advertisers to measure offer performance by tracking metrics like impressions, clicks, number of offers printed, saved and emailed, as well as online conversions. Offer extensions complement your existing campaigns to help you increase current customer loyalty and attract new customers.