Product extensions

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What they do

You can enhance your existing AdWords ads with product extensions. They let you add more relevant and specific information about your products, using your existing Google Merchant Center account. When your AdWords text ad appears, and your Google Merchant Center account contains products that are relevant to the user's query, product extensions show the images, titles, and prices of your products in a plusbox under your ad.

With product extensions, you're charged the same cost-per-click (CPC) whether a user clicks on your main text ad or any of the offers within the product extensions plusbox. You won't be charged if a user simply expands the plusbox without clicking through to your site.

Why you'd use them

Product extensions are an easy way to increase the profitability of your AdWords ads by improving their clickthrough and conversion rates. With product extensions, you get more qualified traffic to your site at no additional cost.