All Topics
Get Online
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Online Presence
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Why does being online matter?
Length: 3:50 min / Content: 1 video -
Why your business needs a website
Length: 3:44 min / Content: 1 video & 1 worksheet -
How to create your website and make it look good
Length: 5:20 min / Content: 1 video & 1 worksheet -
How your website is found on Google
Length: 4:17 min / Content: 1 video & 1 worksheet
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Connect Online
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Serve on-the-go customers via mobile phones
Length: 3:25 min / Content: 1 video & 1 worksheet -
Understand what works through measurement
Length: 3:03 min / Content: 1 video & 1 worksheet
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Optimize Results
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Serve on-the-go customers via mobile phones
Length: 3:25 min / Content: 1 video & 1 worksheet -
Understand what works through measurement
Length: 3:03 min / Content: 1 video & 1 worksheet
Market Online
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Online Marketing
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Five smart ways to promote your business online
Length: 4:36 min / Content: 1 video & 1 worksheet -
Getting on Google and the benefits of being on Google
Length: 3:04 min / Content: 1 video & 1 worksheet -
Online marketing vocabulary
Length: 1 page / Content: 1 worksheet -
Building your online marketing plan
Length: 3:45 min / Content: 1 video & 1 worksheet
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Local Marketing
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Local – The what, the why, the how
Length: 3:40 min / Content: 1 video & 1 worksheet
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AdWords: Get Started
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What is AdWords?
Length: 3:53 min / Content: 1 video & 1 worksheet -
Five pillars of AdWords success
Length: 6:02 min / Content: 1 video & 1 worksheet -
Getting to know your AdWords account
Length: 2 pages / Content: 1 worksheet -
Setting up an AdWords account
Length: 5:22 min / Content: 1 video & 1 worksheet -
Organize your AdWords account to maximize your success
Length: 3:52 min / Content: 1 video & 1 worksheet -
Budgeting for your online advertising
Length: 3:42 min / Content: 1 video & 1 worksheet -
Acronym overload: AdWords terminology for beginners
Length: 1 page / Content: 1 worksheet
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AdWords: Create Ads
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How to choose the right keywords
Length: 4:18 min / Content: 1 video & 1 worksheet -
Writing ads that attract customers
Length: 3:52 min / Content: 1 video & 1 worksheet -
Does your landing page seal the deal?
Length: 2:31 min / Content: 1 video & 1 worksheet -
Positively impact your AdWords results with negative keywords
Length: 2 pages / Content: 1 worksheet
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AdWords: Optimize Results
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How do I know if AdWords is working for me?
Length: 3:34 min / Content: 1 video -
Making 10 minutes count on your AdWords account
Length: 3:37 min / Content: 1 video & 1 worksheet -
Google Analytics: The what, the why, the how
Length: 2:16 min / Content: 1 video & 1 worksheet -
The Opportunities Tab: Custom tips, just for you
Length: 2:33 min / Content: 1 video & 1 worksheet -
What is Quality Score and why does it matter?
Length: 3:02 min / Content: 1 video & 1 worksheet -
Why can’t I see my ad – Checklist
Length: 2 pages / Content: 1 worksheet
Manage Online
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Google Apps
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Google Apps for Business
Length: 5:03 min / Content: 1 video & 1 worksheet