Google Analytics: The what, the why, the how
Summary
Make sure clicks on your ad are bringing return on investment with Google Analytics data on how customers find, use, and interact with your website. Learn how to set up Google Analytics and how to use its insights to get more from your ad budget.
Next Steps
Does your landing page seal the deal?
Tips on how to go from clicks to customers by directing visitors to the right place on your website
How to choose the right keywords
Tips on choosing the right keywords that get your ads in front of potential customers