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Solutions for the CPG Industry
Now you can reach your potential customers at the exact moment they are seeking online information related to food, health, beauty, pets, baby care, and household products and services.
By placing ads across the Google Network (which reaches 80% of the U.S. Internet audience), Fortune 1000 companies reach millions of shoppers every day.1 These are potential customers who are actively seeking product information, promotions and special offers. The Network offers unprecedented exposure on such popular sites as AOL, About.com, MarthaStewart.com and thousands of other sites.
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| Your
Customers are Online. |
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More
than 1 in 2 online consumers have visited a CPG
website in the past year.2 |
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Google
reaches nearly 60% of Internet users who use search
to research information on food and beverages.3 |
Your
customers’ search queries are your opportunity to respond
directly to them.
| Google
advertising works. |
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With
pay-per-click advertising, you pay only when customers
click on your ad and arrive at your site. There
is no risk—only reward. |
Consider
Google advertising to reach customers with:
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Samples. 56%
of online consumers who use search in their CPG
decision-making have requested a CPG sample online.4 |
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Recipes. 65%
of Google users* search for recipe ideas online.4 |
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Promotions. 70%
of Google users* visited a CPG website to participate
in a sweepstakes or other contest.4 |
* Among those indicating that
they use search in making CPG decisions.
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| Search
advertising delivers the lowest average
cost-per-lead among various direct marketing
methods.3
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| Google is the premier online media property for CPG marketers. |
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Award-winning Google is consistently rated as the industry’s best. |
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Google is the fifth-largest global media property on the Internet.5 |
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Our reach extends to more than100 languages and more than 100 international domains. |
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Thousands of businesses advertise their products and services with us. |
Ready to sign up? Contact sales, click here to create your account or have one of our specialists design a campaign for you.
Sell your products on Google for free by uploading them to Google Base.
1 - Unduplicated reach of Google and Partner sites, based on Google analysis
of ComScore MediaMetrix data, May 2005
2 - “Creating Valuable Traffic on CPG sites,” JupiterResearch, November, 2004
3 - ComScore Audience Insight Measures, Winter 2005
4 - Media-Screen, 2003
5 - ComScore MediaMetrix, June 2005
Last updated October 2.
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