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Solutions for Entertainment
There is no longer a mass market. Today, there is only a mass of options. Entertainment customers are everywhere. Doing everything. They watch TV, read the paper, listen to the radio, and surf the net – often all at once.
As mass media continues to fragment into competing interests for consumer attention, how do you cut through and capture the attention of customers amidst the chaos?
Increasingly, the answer has been online. Millions of movie, TV and music fans are avidly seeking your entertainment offerings through Google. With our tremendous reach, you can be front and center for passionate viewers and listeners who buy products and tie-ins for every entertainment property – throughout your product's life cycle.
The result? Highly-qualified traffic that translates into increased sales and better ROI for you!
Here's why you should use Google for your advertising in the entertainment vertical:
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| People
Rely on Search Engines to Find Entertainment Info & Products |
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89% of Google users have used the web to
learn more about entertainment products, services, or information.1 |
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Even more compelling, among those who
use web sites to learn more about entertainment, the vast
majority admits to using a search engine to find these
web sites. Rather than simply typing in – or guessing at
– a URL, consumers go first to a search engine. This phenomenon
of "search first" occurs across entertainment categories. |
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The vast majority of Google users who
use web sites rely on a search engine to find these sites1:
• 86% use a search engine to find movie sites
• 85% use a search engine to find gaming sites
• 84% use a search engine to find music sites
• 73% use a search engine to help them read reviews
• 61% use a search engine to check movie times |
| How important are search engines for researching/purchasing movies & related info? |
78% of survey respondents say search engines are very or somewhat important:
Entertainment Survey Conducted by Media-Screen. Sample from Insight Express, April 2005
| Google refers a huge volume of traffic to every facet of the entertainment business. |
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Google is the most popular search engine for researching and/or purchasing Entertainment products, services or information online – used by 83% of those who use search engines.1 |
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The Google Network drives as much or more traffic to Movie, Game and TV Sites than the top search engines combined.2
• 56% for Movies
• 56% for Games
• 50% for TV |
| Google users enthusiastically consume online music and video entertainment products. |
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The most successful entertainment/gaming marketers treat Google as distribution, not advertising. |
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Identify your cost-per-sale or ROI goals at the start of the campaign. |
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Track cost-per-sale metrics closely. |
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Gain access to the number of downloads completed per day, week, month, etc. |
| Google can help you reach customers throughout the lifecycle of your entertainment properties. |
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Not only are Google users busy searching for you, they're online around the clock. Through Google search advertising, you can reach this always-on audience throughout your marketing campaign, from early buzz to wide release. |
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In your one AdWords account, you can create multiple campaigns with different targeting options that contain multiple Ad Groups with distinct keyword lists and versions of ad text. |
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Google AdWords is flexible enough to permit editing your ads as often as you want to advertise new releases, promotions, or seasonal special offers. Experiment to find out what works best for you! |
Ready to sign up? Contact sales, click here to create your account or have one of our specialists design a campaign for you.
Sell your stuff on Google for free by uploading them to Google Base.
1 - Entertainment Survey Conducted by Media-Screen. Sample from Insight Express, April 2005
2 - comScore, October 2005; based on the top 10 TV sites' page views
Last updated December 2005.
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