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Solutions for Healthcare
Google enables you to get your products in front of doctors and patients.
Healthcare consumers and medical professionals actively search for health and wellness information online. Online users search for a broad range of information from weight loss plans to prescription drug information. Using Google, healthcare advertisers can target the entire range of prospects from patient to physician. Armed with more information from searches, healthcare consumers can talk with their physicians about products they've researched, fostering more active dialogue and buying decisions.
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| Healthcare consumers and physicians are searching for health information online. |
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80% of Internet users go online to find health-related information.1 |
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The Internet is considered the most trusted source for health information behind physicians.2 |
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Increasingly, doctors are online: 95% of surveyed physicians said they use the Internet to find information about diseases, and 86% find information on drugs.3 |
| Google is the preferred search engine among healthcare professionals. |
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Google is the most popular search engine among physicians: 91% of surveyed physicians use Google, which is over twice as much than competitors.4 |
| Google searches enable discovery of useful product and treatment information, which leads to active dialogue between doctors and patients. |
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Over 65% of consumers said they use the Internet to research important health topics before and after they visit a doctor.2 |
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Visitors
to Direct-to-Consumer brand sites are
three times more likely to have found
the URL via a search engine than by
television.
JZM, Inc. National Drug Website Benchmark Study,
2002.
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Ready to sign up? Contact sales, click here to create your account or have one of our specialists design a campaign for you.
Send feedback on these pages to industry-research-feedback@google.com.
1 - Pew Internet and American Life Project, May 2005.
2 - Nielsen//NetRatings, 2005, as reported by eMarketer.
3 - PSL Group Global Survey of Physicians.
4 - JupiterResearch, 2005.
Last updated October 2006.
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