Solutions for Telecom Telecom products and services are universal – there is no niche audience – everyone needs a communications device (Wireless, Land Line, VoIP, Broadband). Today's consumers are growing more savvy and sophisticated. Before they sign on for a service, they do research. And they turn to the Web and search engines like Google to help inform their decisions. The Google AdWords™ program helps Telecom marketers reach these consumers at all stages of the buying cycle – while they're doing initial research, comparing specific options or getting ready to purchase. The result? Highly-qualified traffic, with increased sales and ROI to match. Here's why Google can help you drive traffic and sales for your Telecom business:

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Consumers Rely on Search Engines*

Compared prices on Telecommunications services  78% Go online to learn more about Telecom Services that heard about elsewhere  77% Became aware for the first time of a new Telecom Service  53% Purchased/Subscribed to a Telecom Services offline after researching it online  35% Returned to the site where purchased Telecom Services to purchase accessories/services  31% Purchased/Subscribed to a Telecommunications Services online  26% Other  1%

Google Can Help Generate Awareness and Sales*

55% of users start with a search engine first when researching Telecom services, i.e. phone, Internet, or wireless plans.

The customers are there – get them before your competition does! *

Almost 2 in 3 users (64%) are planning to purchase Telecom services online in the next six months, especially VoIP and Wireless phone plans.

AdWords Works for Telecom Clients of All Sizes and Budgets

• Google AdWords is an effective tool for resellers and providers of all shapes and sizes. The auction-based program provides a highly efficient, highly accountable platform for driving cost-efficient traffic and sales.
• Google has many geo-targeting options for clients with limited service areas.
• With Google AdWords you're in complete control of your budget and can pause, increase or decrease your spend at any time without penalty.

By a wide margin, Google is the most popular search engine used to research or purchase Telecom services*

Google  71% Yahoo  49% MSN  29% Ask Jeeves  16% AOL  15% Netscape  6% Alta Vista  5% iWon  5% Lycos  5%

* According to a survey of 300 consumers that use the web to research and/or purchase Telecommunications Services, conducted by GMI and Media-Screen on behalf of Google (March 2005).

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Last updated December 2005.