Interactive Video Ads

What is it?

Interactive video ads engage the users as they launch apps or click on banners.

Why you'd use it

• You can mix video and audio with touch screen interactivity to attract your mobile audience.

Details

• Video ads appear in leading Android and iOS apps on the AdMob Network.

• You can add buttons that users can click to find out more without leaving the video experience or exiting the app.

  See it in action

Contact your Google sales representative to get started with Interactive Video Ads.

Interactive Interstitial Ads

What are they?

Interstitials are interactive ads that appear within an app.

Why you'd use them

• Rich media ads engage more users than basic text or image ads.
• AdMob’s interstitials offer mobile websites great interactivity in eye-catching placements.

Details

• Interactive Interstitials appear in leading Android and iOS apps on the AdMob Network.

  See it in action

Contact your Google sales representative to get started with Interstitial ads.

Canvas and Expandable Ads

What are they?

Expandable ads are started by the user and can expand to cover the entire phone screen.

Why you'd use them

• Rich media ads like click-to-interactive video, animated banners and expandables are more engaging than basic ads like text banners.

Details

• Expandables appear across mobile sites and apps within the AdMob network and can be presented to iOS and Android users.

Contact your Google sales representative to get started with Expandables.

Tablet Image Banners

What are they?

Image banners engage users on this highly interactive mobile device.

Why you'd use them

• Tablet users are receptive to mobile ads, especially more graphical, image-based ads.
• In 2010, twice as many people clicked image ads on the iPad than on standard ads.

Details

• Tablet ads currently show in iPad apps on the AdMob network.

Contact your Google sales representative to get started with Tablet Image Banners.

Static and Multi-Panel Banners

What are they?

Image banners and animated banners are available across all mobile devices, including smartphones and feature phones, from high-end devices such as iPhones and Androids to simple WAP phones.

Why you'd use them

• You can use banners to cost-effectively increase awareness of your brand and mobile properties.

Details

• Banners show across mobile sites and apps on the AdMob network and also across all mobile devices.

Contact your Google sales representative to get started with Banners.

Click-to-download App Ads

What is it?

Text or banner ads linking to the app store promote your app to targeted mobile users.

Why you'd use it

• The most cost-effective way to drive downloads of your app and attract new users is a click-to-download campaign that links directly to the Google Play Store or the iTunes App Store.

Details

• Click-to-Download App ads can be delivered in iOS and Android apps in the AdMob network.

  See it in action

Contact your Google sales representative to get started with Click-to-download App ads.

Mobile Roadblock (YouTube)

What is it?

Roadblocks let you see how many people viewed your ad on YouTube Mobile for a full day. YouTube Mobile Roadblocks appear on the home, browse and search pages of m.youtube.com.

Why you'd use it

• In the past year, YouTube’s percentage of video views from mobile has doubled, and video viewing activity on YouTube Mobile has tripled.
• With an ad on YouTube Mobile’s homepage you reach a truly significant audience - 13M monthly users in the US alone.

Details

• Roadblocks are available across all mobile devices.

  Learn more on the YouTube advertising site.

Contact your Google sales representative to get started with Roadblocks.

InStream Video Ads (YouTube)

What is it?

InStream video ads run when Android YouTube app users play a video from a premium inventory partner.

Why you'd use it

• Video ads increase brand engagement within mobile videos.

Details

• YouTube InStream appears within the Android YouTube app and m.youtube.com.

Contact your Google sales representative to get started with YouTube Mobile InStream Video Ads.

Brand Channels (YouTube)

What is it?

YouTube Mobile Brand Channels increase video views and brand engagement with iOS and Android users.

Why you'd use it

• A mobile YouTube brand channel that's up to date and “always on” keeps your brand fresh and relevant to potential customers on mobile devices.

Details

• YouTube Mobile Brand Channels show on m.youtube.com.

Contact your Google sales representative to get started with YouTube Mobile Brand Channels.