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Google Ads

Mobile Ads

Search Ads

Mobile search ads attract new customers, increase conversions and leads.

Text Ads

What is it?

Text ads on mobile devices, just like those on your desktop computer, contain three lines of text and a URL that links to your website.

Why you'd use it

  • You can customize your text ads to be mobile-specific to drive a better response from mobile users.
  • Use them with separate mobile campaigns. Research shows that mobile-only campaigns help drive an 11.5% average increase in mobile clickthrough rates compared to campaigns that combine mobile and desktop ads.
  • Reach users across all platforms, smartphones and tablets.

Details

  • Make sure your AdWords campaigns target mobile devices with full Internet browsers.
  • Text ads appear on Google.com and the Google Display Network.


Learn more on the AdWords Help Center.

Click-to-download

What is it?

Click-to-download ads let you promote your mobile apps in Google search results and on sites which are part of the Google Display Network.

Why you'd use it

  • These ads link directly to your Google Play Store or iTunes App Store page, so users can download apps straightaway.
  • The icon for your app will appear automatically in the ad.

Details

  • Click-to-download ads appear on Google.com and the Google Display Network.


Learn more on the AdWords Help Center.

Click-to-call

What is it?

With Click-to-call you can include a click-to-call phone number in your mobile ad so users can call your business direct. Your phone number appears as an extra line in the ad.

Why you'd use it

  • Ads that include a clickable phone number have experienced a 6-8% average increase in clickthrough rates.
  • A click to call costs the same as a click to your website but customers who call are often more qualified leads.
  • Your phone number appears as an additional line of text at no extra cost.
  • See the number of calls received for each keyword, ad group and campaign.

Details

  • There are different types of Click-to-call you can include in your campaign. Call-only lets you receive just calls, no clicks to your website. Vanity Number lets you display an easy-to-remember phone number.
  • Click-to-call appears on Google.com and on the Google Display Network.


Learn more on the AdWords Help Center.

Location Extensions

What is it?

Whether you have multiple storefronts you'd like to promote locally, or a single storefront you'd like to attract a user's attention to, Location extensions can help grow your business by bringing more customers through your doors. They feature your business phone number, clickable directions to your business and can also show how far the person is from your store.

Why you'd use it

  • These ads deliver down-to-the-block-level info about your business to the right user, in the right place, at the right time.
  • Mobile local information seekers are ready to take action: research from Google and Ipsos shows that 59% visit a business and more than 40% purchase after looking for local information on their smartphones.
  • Simply enter your business address or link your Google Places account to your campaign as a Location extension to set these up.

Details

  • These ads appear on Google.com and the Google Display Network.


Learn more on the AdWords Help Center.

Ads with Offers

What is it?

Ads with Offers let advertisers include special deals in their mobile search ads. A user can discover the offer by clicking the ad, then redeem the offer in store by showing the ad at the checkout.

Why you'd use it

  • These ads are a great way to advertise in-store promotions and encourage customers to visit.
  • Users can email or SMS your offer to themselves or others for later use.
  • Ads display your phone number or business location on a map, giving customers all the info they need to visit your store and redeem their offer.

Details

  • Ads with Offers appear on Google.com.

Seller Ratings

What is it?

The Seller Ratings Extension lets mobile customers see what their fellow shoppers think of certain shops. Seller Rating extensions add user ratings to your AdWords ad.

Why you'd use it

  • In recent studies, campaigns with mobile Seller Ratings saw a 7.5% increase in clickthrough rates compared to those without.
  • If you have opted your campaigns into high-end devices with full web browsers, Seller Ratings are automatically included for your mobile ads and don't need any additional setup.

Details

  • Ads only appear if you’re selling goods or services and your business must have at least 30 unique reviews and a rating of at least four stars on Google Product Search to qualify for this extension.
  • Seller Ratings show on Google.com.


Learn more on the AdWords Help Center.

Mobile Ad Sitelinks

What is it?

Sitelinks direct users to specific pages of your website.

Why you'd use it

  • It’s not that easy finding your way around the mobile web, so mobile ad sitelinks can be really useful as it takes users straight to the page on your site that you want them to visit.
  • With Sitelinks you can quickly guide customers to your best-selling products or a page with useful info, such as your online store locator.
  • Mobile users find these ads really helpful and campaigns with mobile sitelinks see an average 30% increase in clickthrough rates.

Details

  • Sitelinks appear on Google.com.


Learn more on the AdWords Help Center.

Location Extensions with Multiple Addresses

What is it?

Location Extensions with Multiple Addresses let advertisers show nearby business locations on Google Maps on mobile devices.

Why you'd use it

  • When a customer searches for your business on the map and triggers your ad, they'll see a banner that asks if they would like to see all of your businesses on the map.

  • After clicking the banner, the map will refresh and display only your business locations on the map, and another click will take them to a page with contact info for your business.

Details

  • If you have multiple business locations in one area, then your ads will be eligible to show on Google Maps.
  • If you're already using location extensions and you are targeting mobile devices then no additional setup is required.
  • Location Extensions with Multiple Addresses show on Google.com, the Google Display Network and on mobile devices with Google Maps 4.4+.


Learn more on the AdWords Help Center.