Ads
Google Mobile Ads are so great for branding because they let you produce rich-media ads and take full advantage of all the capabilities of high-end mobile devices and tablets.
Reach more mobile users with the industry-leading coverage offered by the AdMob network and Google Display Network.
Top mobile sites and apps include the most popular, brand-safe content on mobile.
Target users by demographic, interest and behavior, what device they have, which network they’re on and with keywords. You can also target users who’ve visited your website before.
Contact your Google sales representative to get started with mobile branding solutions.
See brands come to life with
Google Mobile Ads.
Including mobile display ads in your online advertising can have an incremental impact which can improve the overall effectiveness of a campaign. Google partnered with Nielsen on a study where participants were asked to view related content across TV, PCs, smartphones and tablets. A 15-second video ad promoting Volvo's S60 sedan was shown to different groups of participants, with some people seeing no ads, and others seeing the ad on a different combinations of screens, controlling for frequency. In the group that was exposed to TV ads alone, 50% of people correctly attributed the ad to Volvo. For groups that saw the ad across all screens -- TV, PC, smartphone and tablet -- the brand recall jumps dramatically to 74%.
Try this: Learn more about the study.
Don’t make the mistake of re-using your desktop PC display ads for mobile and tablet
campaigns.
Mobile best practices include featuring your brand name to the left,
including a clear call-to-action, showing your product fully within the creative, and
simplifying the copy so that your mobile display creative is easy to read.
Tablets, like mobile devices, can make use of touchscreen interactions, like swiping, tapping, tilting and even shaking. Also make sure that your images are high quality to take advantage of the high-res screens on tablets.
If you’ve invested time and budget in making the perfect mobile display ad then you want to ensure a user has a good experience after clicking it. Did you know that 57% of users would not recommend a business with a bad mobile site (Compuware, 2011)? A mobile-optimized website or landing page will give users a great experience and yield better results from your mobile campaign.
Try this: Find out how to get a mobile site at www.howtogomo.com.
We researched how people use tablets, PCs and mobile devices throughout the day. The data show that users are searching from their computers and smartphones throughout the day with a lift during commuting and evening, and tablet usage spikes dramatically in the evening. The data highlights how tablets are used primarily at home, whereas smartphones are used at home but also in the office throughout the day.
Try this: Read the full blog post.
Interactive Video Ads
Interactive video ads that expand to use the full screen and engage viewers.
Canvas and
Expandable Ads
Large image ads that are seen in full when viewers click them. Available in apps and
sites.
Static and
Multi-Panel Banners
Reach smartphone and feature phone users with banners, serving a single image or
multiple images.
Interactive
Interstitial Ads
Give users a great mobile ad experience without taking them outside of an app.
Click-to-download App
Ads
Get more people to download your app.
Tablet Image
Banners
Promote your product with display banners for tablets.
Mobile Roadblock
(YouTube)
Roadblocks let you see how many people have viewed your ads on YouTube.
Brand Channels
(YouTube)
Engage mobile users who watch video with a customized Brand Channel on YouTube.
InStream Video Ads
(YouTube)
Mobile video ads on YouTube, appearing within premium content videos.