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Discover why mobile is an essential ingredient in any successful marketing campaign.
Our Mobile Planet is a new website with an interactive tool that lets you create custom charts to help you understand the mobile consumer and develop your mobile strategy. It also gives you access to all the data from the 'Global Mobile Research: The Smartphone User & The Mobile Marketer' study.
Visit Our Mobile Planet to start using it today.
The Mobile Movement: Understanding Smartphone Consumers
See all the findings from this study conducted by Google and Ipsos OTX, an independent market research firm. Over 5,000 US adult smartphone Internet users were surveyed.
Smartphone User Infographic
Check out this handy infographic which shows a visual summary of US smartphone consumer behavior. Pin it to your office wall.
How Smartphones and Tablets Influence Consumer Purchasing
Google partnered with Ipsos during the 2011 holiday shopping season to study online shoppers. We uncovered a number of interesting consumer behaviors across desktop computers, smartphones and tablets.
For the latest Google Mobile Ads news, follow us on our blog.
The mobile web is transforming our lives. What are the five trends we're seeing from consumers right now? Watch this short video to find out and discover how your business can take advantage.
Get mobile advertising tips, watch case studies and hear from industry experts on the Google Mobile Ads channel. Some of our favorites:
The Mobile Movement: Understanding Smartphone Consumers
GoMo: Helping Businesses Create a Mobile-Friendly Website
Take Your Business Mobile with Google's Mobile Landing Page Builder
