With both advertising products, you control your costs - you only pay for clicks, and you can start and stop running your ads anytime.
| AdWords | AdWords Express | |
|---|---|---|
| Website needed |
|
|
| Set up time less than 10 mins |
|
|
| Additional ad formats |
|
|
| Campaign management | Customized by user | Automated |
| Tracking and performance | Additional tools | Standard |
Ads