Where to find a doctor when you need one.
Healthcare professionals are busy people. When they want information on new procedures or therapies, they want it quickly, which is why they use Google to get the latest information on everything from nephropathy to osteopenia research. As a Google advertiser, you can reach these healthcare professionals whenever they're looking for information on the product or service you offer.

Google offers a range of advertising programs based on keyword targeting, which means that potential customers only see your ad when they search for information on one of the words or phrases you've selected. There is no more targeted way to reach people in the market for what you have to sell.


     

36%
Percentage of
referral traffic to
healthcare sites
coming from Google
StatMarket
August 2002

800 Million
Number of
healthcare-related
search queries
Google expects
to receive over
the next years
StatMarket
August 2002

5th
Google's rank
among global web
properties
Nielsen/NetRatings
August 2002

55 Million
Number of unique
users on Google
(Global)
Nielsen/NetRatings
August 2002

150 Million
Number of
searches performed
on Google daily
Google Internal Data

 

Build your media plan on a foundation of solid ROI.
Customers use Google all through the buying cycle, from first awareness to establishment of brand associations and purchase consideration. When you advertise on Google, you:

  • Tap into 1/3 of all searches for the greatest reach against active information-seekers.
  • Target customers by search keyword, geography, and language.
  • Reach customers on Google, AOL, Earthlink, and other ad partner sites.

Google's cost-effective ad programs offer CPC and CPM pricing, as well as full reporting and a range of service options. All this makes Google the surest way to meet your metrics.

Google Premium Sponsorships
Google Premium Sponsorship™ ads run at the top of Google search results pages and offer CPM pricing and full account service. Google Premium Sponsorships provide:

  • Guaranteed placement in a highly visible position.
  • No more than two premium ads on any one page.
  • High clickthrough rates (CTR)
  • Campaigns optimized by Google staff for maximum ROI.
  • Minimum budget of $15,000 per quarter.

     Learn more about Google Premium Sponsorships

Google AdWords Select
Google AdWords Select™ is our cost-per-click (CPC) ad program that gives great ROI at any scale. Google AdWords Select advertisers:

  • Pay only for results with cost-per-click pricing.
  • Control costs automatically with daily budgets and AdWords Discounter.
  • Create and manage ads easily with Google's simple interface.
  • Get the best ad position based on relevance, not just price.
  • No monthly minimum. No cost for changing your ads. Ads appear immediately.

    Learn more about Google AdWords Select