Google's Ads Settings have changed. Now the control for interest-based ads that you see in apps on the Google Display Network is in the Google Settings app.

Google's Ads Settings have changed. Now the control for interest based ads you see in apps across the Google Display Network is managed within this device's settings, under 'Privacy' and then 'Advertising'. Read below for more information about how to control ads in your mobile browser.

Ads by Google in apps across the Google Display Network

Ads enable free applications. The Google Display Network is a collection of over a million websites, videos, and apps that partner with Google to show ads.

Ads enable free applications. These settings control the types of Ads by Google you see in apps across the Google Display Network. The Google Display Network is a collection of partner properties and specific Google properties -- including the YouTube app and Google Maps for Mobile.

Why you may see particular ads

You may see ads in a variety of formats (text, image, video) in apps that are part of the Google Display Network. The ads you see may be based on the content of the app you're using and your recent geographic location. Depending on settings you've chosen, here are some factors that also determine which ads you see:

You may see ads in a variety of formats (text, image, video) in apps that use the Google Display Network to show you ads. The ads you see may be based on the content of the app you're using and your recent geographic location. Depending on settings you've chosen, here are some factors that also determine which ads you see:

(Keep in mind that an app may show ads from sources besides the Google Display Network, and that those other sources may not be affected by these settings.)

How to opt out

iOS 6 and above devices feature Apple's Advertising Identifier; to learn more about limiting ad tracking using this identifier, visit the Settings menu on your device. If we detect that the "Limit Ad Tracking" setting on your device is turned on, then Google won't use interests and demographics to select ads for you. You will still see the same number of ads, but the ads may not be as relevant to you.

Keep in mind

Opting out doesn't stop interest-based ads that aren't served by Google. So, when you use an app that's outside of Google's Display Network, you may still see interest-based ads from other companies. Also, Google apps such as YouTube and Maps for Mobile may show ads based on your Google Profile. Visit the Ads Settings page in your browser to control the use of your Google Profile for ads.

Ads enable free applications.

You may see ads in a variety of formats (text, image, video) in apps that partner with Google. The ads you see may be based on the content of the app you're using and your recent geographic location, as well as other anonymous signals.

What about websites?

You can control your settings for ads served by Google that you see within a browser by visiting the Ads Settings page from that browser. Some apps may allow you to view web pages without launching your mobile device's default web browser. Such pages will not recognize your default browser's settings, including your ads settings for ads served by Google on web pages. If the app allows you to navigate to the Ads Settings page, you can control your settings for ads served by Google on web pages that you see within that app.