Looking to grow your business? We can help.

Google Ads

Google AdWords Premier SMB Partner program

Answers to frequently asked questions

How do I choose which Premier SMB Partner to work with?

Any Google AdWords Premier SMB Partner can help you get started on AdWords, but different partners provide different advertising solutions, levels of service, and budget options. Please see partner profiles to determine which partner best meets your needs.

Our Premier SMB Partners must meet Google’s highest standards for qualification, training, and commitment to customer service, providing them with a unique level of knowledge and expertise. In addition, PSPs all have extensive experience in creating and managing local Adwords campaigns for small and medium-sized businesses.

Do Premier SMB Partners offer the same products and services?

Some Premier SMB Partners offer AdWords as a stand-alone product, while others bundle AdWords as part of a search engine marketing product, or as part of a more comprehensive advertising package. Your Premier SMB Partner will be able to tell you about the specific products, services, customer support, reporting, and payment options they can offer you.

Do Premier SMB Partners charge me for their services?

Google Premier SMB Partners may charge a one-time account setup fee for all new AdWords accounts and/or ongoing campaign management fees, similar to agencies. Our partners tell you exactly how much is spent on Google. Your Premier SMBPartner can provide you with a description of their fees.

What are the advantages of working with a Premier SMB Partner?

Premier SMB Partners have the highest level of experience and proficiency in developing, launching, and managing AdWords campaigns for local merchants and small businesses. Premier SMB Partners also receive extensive product training, tools, and AdWords support so they can stay abreast of the latest Google technology, saving you time and resources.

Can I expect different performance using a Premier SMB Partner than if I set up an account by myself?

All AdWords accounts have the same opportunity to achieve a high-quality performance regardless of who is managing the account. However, Premier SMB Partners specialize in managing AdWords accounts and may have proprietary resources to manage high-quality accounts. You need to consider whether you have the employees or staff to maintain a high-performing AdWords account on your own or if you would prefer to pay an expert to manage your account on your behalf.

To learn more about how Adwords, go to adwords.google.com.

What is the difference between the Google AdWords Premier SMB Partner program and other Google AdWords Partner Programs?

(see Partner Program comparison grid for more details)

In order to qualify for the Google AdWords Premier SMB Partner program, companies must complete product and account management training and certification. Premier SMB Partners are also carefully screened for their knowledge and ability to effectively develop and manage online advertising campaigns for small businesses at scale, meet our high-level training requirements, commit to high levels of phone/email support, and have extensive experience serving and supporting local businesses.

Overall, Google AdWords Premier SMB Partners tend to be larger companies or search engine marketing agencies who manage local advertising campaigns at scale and offer a variety of advertising products to small and medium-sized businesses

For more information on working with Google partners, refer to the advertiser guide.

Next step

Our Premier SMB Partners are ready to talk to you about how Google AdWords can help you reach new customers and grow your business.
Find a partner

Advertiser guide

For more information on how to work with a Premier SMB Partner, please refer to the advertiser guide.