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Google AdWords Partner Programs and Key Benefits

	Google Engage Program		Google AdWords Premier SMB Partner program
	Non-certified Partner	Certified Partner
Sales Support	yes	yes	yes
Training Support	yes	yes	yes
Co-branded Marketing Collateral	yes	yes	yes
Program Badge	no	yes	yes
Technical /Operations Support	no	yes	yes
Assigned Partner Manager	no	no	yes
Joint Promotions	no	no	yes
Quarterly Business Review	no	no	yes
Performance Incentives	no	no	yes

Premier SMB Partner Eligibility

Google’s works with a limited number of premier partners in each market, who show proven ability to help bring Google’s advertising solutions to small and medium sized businesses. We expect our premier partners to deliver the highest possible advertiser experience and we support them in these efforts.

In our experience, successful partners usually meet the following criteria:

• Large existing customer base of small / medium sized businesses
• Tele / field sales force with the ability to sell Google’s advertising products
• Commitment to provide phone and/or email customer support to their advertiser base
• Existing operational infrastructure (billing, reporting, etc) to service thousands of customers

Because of the close nature of the way we work with our premier partners, we typically only work with companies that are committed to build their businesses around Google AdWords products and have the ability to build a base of several hundred, and in many cases, several thousand advertisers. If you’d like to explore how we could work with your business, please contact us.

If you are interested in selling Google’s advertising solutions but don’t meet the criteria above, please visit the Google Ads Partner Programs page, where you can learn more about Google’s other partnership opportunities.